Overview: Specialist articles

Specialiste article No. 1: China’s Wine Future


While certainly few of us missed China’s rise to the position of a major economic power, that newly established prowess continues to fight the biased western preconception of wine and China. On the one hand we have the image of the Chinese wine drinker pouring cola in her Chilean Cabernet or ice cubes in his red Bordeaux, on the other the Chinese market is perceived...
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The New Road to the Far North


There’s no imposing wall of ice rising to mark the winegrowing boundaries of the ‘Far North’. The truth is much more mundane – an academic distinction between what is “inhospitable” and what is merely “cool climate.” And that line is constantly moving. But the general public, and even many members of the wine industry, have yet to really notice...
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Natural Disobedience: The Success of Natural Wines Outside the Limelight


ProWein 2018 – Specialist Article No. 2 / December 2017 Natural wine’s moment-in-the-sun has ostensibly come and gone, but natural wine is very much still present. We’re encouraging you to give this trend re-newed attention at ProWein 2018, because it will inform what your nose and palate are telling you at stand after stand this year: many crucial insights long-championed by natural ...
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Wine’s Trending Pursuit of Freshness: Why Less is More


Wine boasts 6,000 years of documented history and a reputation woven in tradition and mystique. It’s an unlikely candidate for wholesale change. Yet the developing face of what we like to call The New Freshness is surprisingly dynamic and truly shaking things up. Young consumers are leading this break with the past, seeking out wines with a focus on fun and relaxation, ...
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