Special show for craft spirits, craft beer and cider
The success of fine wines is based on genuine craftsmanship. This spirited craft trend is perceptible everywhere – also at ProWein.
With the special show same but different, ProWein is for the first time making available a separate hall to international craft spirits, craft beer and cider producers. This means that ProWein is providing ambitious producers the opportunity to introduce experimental drinks in a trendy bar ambience.
Main product categories
same but different alumni
same but different - next generation
Since the birth of the ProWein special exhibition same but different in 2015, creative marketing ideas, innovative methods and the lateral thinking of attendees have taken centre stage. Unusual projects, which are “somewhat different” in a positive sense and very inspiring as a result, have become more visible.
The craft spirits, craft beer and cider sectors have grown significantly, since the demand for unusual, hand-crafted beverages with a regional connection has increased dramatically.
Reason enough to offer the craft scene an impressive presentation area in same but different, which seizes on the craft spirit and makes the upscale bar culture a top priority. In addition to passionate brewers and unconventional distillers, young bartenders in the fizzz Lounge will enliven the hall with creative cocktails and the latest trends.
Application as an exhibitor of "same but different" will be available in fall 2018!