Saint James chooses Sopexa to celebrate its 250th anniversary internationally.

A veritable legend in the world of rum, the Saint James brand is calling upon Sopexa to create an international buzz around the 250th anniversary of the Saint James Plantations.

The operation features an intensive international press relations campaign including top-name bloggers and mixologists who are experts on rum.This campaign aims to spark up a special relationship with these key influencers and instill Saint James’ premium image through its rich history while helping consumers learn more about rhum agricole (‘agricultural rum’). This campaign focuses on markets that hold strong growth potential for the brand, primarily in Europe and the United States.

Exhibitor Data Sheet