At this year’s international wine trade fair ProWein,
16 - 18 March in Düsseldorf, the German Wine Institute/Mainz will feature the “perfect couple” – Riesling and Spätburgunder (Pinot Noir) – at its stand. The most important white and red German grape varieties are the trend not only in Germany, but also internationally.
Wide Range of Styles to Sample
Trade fair visitors can see for themselves just how diverse German Riesling and Spätburgunder wines can be at the institute’s 210-square-meter stand in hall 4 (G86). Some 30 typical varietal wines from different regions will be available for sampling.
The Taste of Terroir
Both Riesling and Spätburgunder clearly reflect the terroir in which they were grown. Specific regional characteristics can be tasted. At the institute’s stand, visitors can test their skill at tasting regional differences in a blind tasting of three Riesling and three Spätburgunder wines. Those who are able to identify the origin of all six wines will be eligible to participate in a raffle (with attractive prizes) at the end of ProWein.
Couples Cycle for a Good Cause
Keeping in line with the “couples” theme, twosomes of any kind can hop on the tandem at the institute’s stand and pedal away for a good cause. For every kilometer cycled, sponsors will donate one Euro to the charity “Wine Saves Life.” All couples will receive a souvenir photo.
Wine Institute’s Stand as a Forum for Innovative Products
This year, the German Wine Institute has again reserved part of its stand for the presentation of modern, industry-relevant product and marketing concepts. On Sunday, for example, the Württemberg group “women and wine” will present the results of its project “Pro Trollinger” at noon, while at 2:30 p.m., the sensory, wine and spice expert Rolf Gast will talk about “Divino and Vinesse: Franconian wines and spices – a new combination.” On Tuesday at 11.00 a.m., the sommelier Nathalie Lump and numerous Württemberg producers will introduce “Justinus K” – a white varietal wine with a defined taste profile and uniform packaging.
Every year, the German Wine Institute – partially in cooperation with Messe Düssldorf, organizers of the fair – invites international journalists, merchants and sommeliers to attend ProWein. The institute also organizes post-fair study trips through German wine regions for these guests.
Last but not least: the German Wine Institute’s stand is a central meeting point for all involved in the wine industry. At its information counter, visitors have access to comprehensive selection of informative materials about German wines and the institute’s services.