The first ProWein was held 25 years ago, and its continued success is still based on the same, simple concept. It offers a platform where specialists can talk to specialists, above all managers. This inspiring atmosphere creates the perfect environment for successful negotiations.
The major importing countries take the lead
Important importing nations such as the USA, Great Britain, Scandinavia and the Benelux countries top the visitors’ list.But the trade fair ’s appeal is just as signifi cant on global growth markets with trade visitors from Eastern Europe or Asia.
MOST IMPORTANT MEETING PLACE OF THE INDUSTRY
of the visitors are happy or very happy
of the exhibitors at ProWein 2018 intend to exhibit again
of the visitors would recommend ProWein
60,560 visitors in total:
28,100 of them from GERMANY and 32,460 from:
REASONS FOR VISITING
ProWein is a platform for networking.
ProWein is a platform for business deals.
figures in per cent
More than half of the visitors have found new suppliers at ProWein
BUSINESS TO BUSINESS
From the very beginning, the trade fair has focussed on an intensive work environment with personal business contacts. With this clear focus, ProWein has gained the confidence of more and more members of the industry. Today, a range of offerings awaits you that no other wine trade fair can match, with more than 6,800 exhibitors from 60 countries presenting their portfolios.
ProWein makes it easy for visitors thanks to the perfectly organised layout of the halls. The circular arrangement guarantees short distances and means that exhibitors can welcome relaxed customers.
A total of 6,871 exhibitors, 986 of them from Germany and 5,887 from:
YOUR APPEARANCE AT THE WORLD’S MOST IMPORTANT WINE TRADE FAIR
ProWein visitors come from all important sectors, from caterers to importers. This makes it the ideal opportunity for exhibitors to find the right customers for their own portfolio.
Visitors are interested in wine from all over the world
Visitors at ProWein do not only look for wine. Special areas and events have met with considerable interest ever since.
ProWein visitors are interested in:
WHO'S WHO IN DÜSSELDORF
of the visitors occupy positions in the middle- or low-management
of ProWein visitors are Top-Managers in their company
INDUSTRIAL SECTORS AND AREA OF RESPONSIBILITY
ProWein visitors come frome these sectors:
Wine and spirits retail trade
Catering, hotel industry
Grocery wholesale and retail trade
Importers and exporters
Mail order trade
figures in per cent
same but different
Few sectors are as dynamic as the beverages industry. Barkeepers are discovering not only classic ingredients but an increasing number of more unusual products. Craft spirits, top-quality spirits produced in small batches, are rapidly gaining shares of the market.
In countries such as the USA and Great Britain, the market share of top-quality craft beers has already reached double figures. Specialist retailers and proprietors of the hottest restaurants looking for the very latest trends found them in a seperate "same but different" hall at the ProWein.
97 % Satisfaction
The visitors of the special show "same but different" were satisfied and are planning to come back again next year!
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You will find further facts and all details about the trade fair profile in the pdf-file.