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Be ONE of the leading brands at ProWine Asia (Singapore) 2018 and reach out to key visitor target markets in the region


Southeast Asia accounts for 3 per cent of global wine sales, and is projected to increase to 15 per cent by 2019 - making the region a significant contributor to the Asian wine market. This market trend is backed by robust economic growth, growing appreciation on the potential health benefits of wine, the adoption of middle-class lifestyles, tourism and expatriate consumption and market penetration by international investors. The major markets in the region are Thailand, Singapore, Vietnam, Malaysia, the Philippines and Indonesia.

Zooming in, here's a look at some of the key markets:

Singapore: According to a Financial Times' report - Singapore uncorks Asia wine hub potential - Singapore as a hub for Southeast Asia is gaining momentum with its informed customer base. Buyers are both longstanding collectors and new enthusiasts drawn from the ranks of Singapore’s increasing number of millionaires - projected to reach 291,000 millionaires by 2017 as per research company WealthInsight

Philippines: The country is registering a growing interest in the connection between wine and health, though main market for wine remains tourism. The outlook to 2020 is ten million foreign visitors, with an additional 20,000 hotel rooms, increased infrastructure, and the opening of new tourist areas, alongside the country’s projected growth in GDP at 7% a year

Malaysia: The consumption of wine in Malaysia has increased since the late 1990s due to the growing middle class becoming more affluent, sophisticated and well-travelled, and the increasing preference of the younger community which regards wine drinking as a modern lifestyle. Wine consumption in Malaysia is 44.5% Australian wine, with the remaining being French, Chilean, Spanish, Italian wines, and others. Wine education, including food and wine pairings, will boost overall consumption in the country

Wine & Food Pairing:
ProWine Asia (Singapore) 2018 & Food&HotelAsia 2018 (FHA 2018)

Held alongside the 21st edition of Food&HotelAsia2018 (FHA 2018), ProWine Asia (Singapore) 2018 provides an opportune setting to forge new industry networks across the synergistic wines and spirits, food and hospitality sectors, and pave the way to more business opportunities.

FHA is the region's premier and most comprehensive food and hospitality trade event. FHA 2016 attracted:

• 3,189 exhibitors from 70 countries / regions
• 60 group pavilions
• 47,630 trade visitors from 100 countries / regions

ProWine Asia: Modelled after established credentials of ProWein World series

Ticket to the World


ProWine Asia is modelled after the highly successful global formula, unique to the ProWein World series. Organised by Messe Düsseldorf in Germany, ProWein is the world’s largest trade fair for the professional wine trade. It has steadily grown in importance since it began in 1994. Today, more than 76,000 visitors attend ProWein events in Düsseldorf, Hong Kong, Singapore and Shanghai.

Success of ProWine Asia (Singapore / Hong Kong)

ProWine Asia (Singapore) 2016:

• Visitors: 7,339
• Exhibitors: 258
• Exhibiting countries: 30

Source: ProWine Asia 2016

ProWine Asia (Hong Kong) 2017:

• Visitors: 12,184
• Exhibitors: 310
• Exhibiting countries: 21

Source: ProWine Asia 2017

Infographic ProWine Asia Singapore and Hongkong
Click on thumbnail above to watch the post show video of ProWine Asia (Singapore) 2016.
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