ProWein asserts its Top Position

While the wine and spirits sector looks back in satisfaction at the sensational results of ProWein 2009, preparations for ProWein 2010 are already in well underway. And hopes are high for another great year at the sector’s foremost international trade fair in Düsseldorf from 21 to 23 March. Summing up Wilhelm Niedergöker, Managing Director at Messe Düsseldorf, said: “ProWein was the only event internationally to post a significant rise in visitor attendance with positive scores across the board. With these results ProWein has consolidated its leading position.“

ProWein – the Global Atlas of Wine
One thing is for sure already at this stage: all relevant wine-growing nations of the world will be represented in Düsseldorf from 21 to 23 March – thereby providing the basis for top-notch business. At the forthcoming ProWein more than 3,000 exhibitors from over 40 nations are expected. For the first time now the five wine-growing regions Argentina, California, Chile, New Zealand and South Africa will be exhibiting jointly under the banner of the “New World Wine Alliance”. The newly established Alliance plans to organise seminars, workshops and wine tasting sessions at ProWein and present celebrity wine growers.

Spirit Specialities to complement Extensive Wine Ranges
The spirits segment will also be very representative again in 2010 focusing on a selected range of predominantly smaller distilleries with extraordinary spirits and specialities. This gives specialist dealers and hospitality professionals useful ideas for compiling their ranges.

But ProWein 2010 has further superlatives in store: for instance, the central tasting zone with approximately 1,000 international wines covering themes of current relevance, the varied special delicatessen show “Wine’s Best Friends”, numerous tasting sessions and first-class evening events.

ProWein goes city!
And after the trade fair closes our motto is: ProWein goes city! This will be a chance for the city to demonstrate its flair and open its doors to all wine lovers. Top gastronomes and specialist retailers will create extraordinary wine menus, invite artists to elaborate on the wine theme and pamper their guests with a plethora of wine ideas to accompany ProWein 2010.

The Elite from Trade and Technology
ProWein will run in Düsseldorf from 21 to 23 March 2010 and will be followed right afterwards, from 24 to 28 March 2010, by Intervitis Interfructa, the world’s leading technology show for wine, fruit and juice in Stuttgart. For international wine producers this means: in just one week they can use ProWein as the second-to-none platform for successfully marketing their wines and then gather information on the state of the art in manufacturing their products at Intervitis Interfructa.