Wine Intelligence

ProWein Seminar Spotlight: “Wine and the digital conversation”

What is it about?

We all know that if you want to reach wine consumers in today’s world, you have to be active in the online and social media channels – or do you? Join us for a lively debate on the present and future of the digital wine conversation. After an introduction by Maria Troein, Project Manager at Wine Intelligence, our panel will discuss what the digital conversation means for the world of wine today, and where new technology and new platforms will take us tomorrow.

Our panel includes:

Mike Paul, wine business consultant, and business management and marketing mentor at Wineskills

André Ribeirinho, Founder and CEO of Adegga.com, an online wine recommendation service that helps people choose wine

Michael W. Pleitgen, wine marketing consultant, founder of Weinakademie Berlin

Dirk Würtz, German winemaker and wine blogger, former winemaker at Robert Weil Estate, and author of “Wuertz-Wein-Blog," and production manager at VdP-Estate Balthasar Ress/Hattenheim

Key questions to be addressed:
• In 10 years time, will we be laughing or crying over our social media investments?
• What works? What types of activities are translating the conversation into sales?
• What’s the future? What new platforms or technologies hold the most promise?


Tuesday 6th March, 2012 at 11:00am in Room 7, CCD Düsseldorf Congress Centre South, on the Düsseldorf Exhibition Fairgrounds (Please use the South Entrance to enter the Congress Centre)

Book your place for this seminar and other Wine Intelligence ProWein events here

And join us afterwards to celebrate our 10th birthday!
Our ProWein Seminar Programme will conclude with a drinks reception in celebration of our 10th year in business in 2012.

Details: 12 – 12:45pm. Same location as our seminars above. Please RSVP to 10@wineintelligence.com
This will be the first in a series of 10 events, which we are hosting between March and November in locations across Europe, Asia, North and South America, to mark our 10th birthday.