Israel Export & International Cooperation Institute

ProWein 2011: Israeli-German Twin Wineries initiative thriving

Leipzig, 17 March, 2011. Twin Wineries, an initiative supporting the intercultural dialogue between Germany and Israel, will celebrate its third anniversary at the ProWein 2011 wine trade fair. During the twin wine tasting hosted at the Israeli Pavilion (Hall 6 Stand H21), premium wines of the 14 participating winemakers will be sampled. A special highlight will be the unveiling of a new set of twins, to be presented by the Twin Wineries initiators.

When the Twin Wineries
initiative was established in 2007, its initiators, the Heymann-Löwenstein Wine Estate and the Israeli wine exporting company Zag Wines, envisioned an intensive cultural exchange on the topic of viticulture. Along with reciprocal visits and the exchange of employees and students, the founders also planned annual meetings at the ProWein wine trade fair in Düsseldorf to advance the partnership and promote collaboration.

The partnership initiative was first announced to the public at ProWein 2008. Since then, each year, Twin Wineries has been hosting twin wine tastings, presenting their top products and sharing updates on developments in their wine estates. An important aim of the initiative is to increase German wine popularity in Israel and vice versa.

Israeli wines have been experiencing a real boom in recent years, receiving national and international accolades; in the last 3 years, a number of Israeli wines have earned ratings of over 90 Parker Points. The outstanding quality of Israeli wines and the unique wine tasting atmosphere have made the Twin Wineries a central attraction at ProWein.
This year, the Israeli wine industry has been crowned with a very special honor. Reinhard Löwenstein, whose German winery, Heymann-Löwenstein, twins with Israel’s Margalit Winery, proudly announced: ”The magazine Der Feinschmecker has nominated Yair Margalit as a finalist for Winemaker of the Year 2011.” Löwenstein continued: ”Since the winner will be announced the night before ProWein opens, we may be able to introduce a new set of twins and perhaps even the Winemaker of the Year 2011.”

The Twin Wineries joint tasting at ProWein takes place at the Israeli Pavilion (Hall 6, Stand H21) on Sunday, 27 March, 2011 at 10:15 am.

To date, the following seven sets of twins are set to participate:
1. Weingut Blankenhorn, Pfalz - Avidan Winery, Kibbutz Eyal
2. Weingut Georg Breuer, Rheingau - Galil Mountain Winery, Upper Galilee
3. Kloster Eberbach, Rheingau - Golan Heights Winery
4. Weingut Heymann-Löwenstein, Mosel - Margalit Winery, Caesarea
5. Weingut Georg Mosbacher, Pfalz - Vitkin Winery, Kfar Vitkin
6. Weingut von Racknitz, Nahe - Recanati Winery, Emek Hefer
7. Prinz Salm, Nahe - Tulip Winery, Kfar Tikva

Israeli Wine Pavilion at ProWein 2011
From March 27 through 29, 2011, wines of Israel will be presented for the fourth time at the ProWein trade fair in Düsseldorf. Exhibiting at the Israeli Wine Pavilion, Stand H21 in Hall 6, are: Avidan Winery, Binyamina Winery, Galil Mountain Winery, Golan Heights Winery, Margalit Winery, Recanati Winery, Teperberg 1870, Tishbi Estate Winery, Tulip Winery, and Vitkin Winery. The ProWein Israeli Wine Pavilion is organized by the Israel Export Institute, Tel Aviv, in collaboration with the Israel Trade Center, Berlin.
German Press Contact: Frau Ulrike Schinagl, Bestsidestory GmbH, Neumarkt 20, 04109 Leipzig, Tel: +49 (0) 341 - 39 29 98 90, E-mail: ulrike.schinagl@bestsidestory.de

Israeli Contact: Ms. Michal Neeman, Israel Export & International Cooperation Institute, 29 Hamered St., Tel Aviv 68125, Israel, Tel: +972-54-457-8648, E-mail: michal@export.gov.il

Photo caption:
Renee Salzmann of Zag Wines and Reinhard Löwenstein of Heymann-Löwenstein at the Twin Wineries joint tasting at ProWein 2010