Successful Premiere for Whisky Tasting
The business climate for wines and spirits is obviously very favourable and, hence, quite opposed to the general business situation. This is the conclusion that can be drawn after ProWein 2005, the International Trade Fair for Wines and Spirits. By as early as the close of Day 2 of the fair the majority of the 2,754 exhibitors from 40 countries already reported concluding deals and establishing many promising contacts with international trade buyers. More than 28,500 experts from retailing, hotels and food service – 19 % of these from abroad – gathered information on the latest trends (e.g. the current 2004 vintage wines, new products in the spirits segment, culinary products & wine) and prepared or finalised deals from 6 to 8 March.
“ProWein 2005 is like a prime vintage: quality and quantity strike an excellent balance here,” said Wilhelm Niedergöker, Managing Director of Messe Düsseldorf. Exhibitors unanimously praised visitors’ notably increased professionalism. “The slight 6 % decrease in attendance paradoxically satisfied us. It means that our consistent trade visitor registration has successfully stabilised the profile of ProWein as a thoroughbred fair for professionals,” Niedergöker goes on to explain.
The crowd-pulling themes at the 12th ProWein were – as expected – wines from Germany, France and Italy; but the newcomers from Eastern Europe (e.g. Romania, Georgia, Slovenia) and new world producers also managed to turn dealers and caterers’ heads.
As in previous years, the magnet for visitors was the open tasting zone in hall 6, providing experts with initial information on white and red wines in different price segments. A successful premiere at the fair was the whisky tasting event – providing many buyers with initial pointers and perfect assistance for planning their ranges.
The next ProWein will be held in March 2006.