Wines of South Africa

Press Dossier ProWein 2013: South Africa and its wines at ProWein

ProWein 2012
South Africa presents its wines at the ProWein 2013 under the patronage of the export organisation Wines of South Africa (WOSA), with around 70 exhibitors in Hall 1 (B14, B18, C14). The highlight of the joint presentation will be the theme tastings, presenting major grape varieties and appellations. Under the motto “Explore South Africa”, WOSA is premiering South Africa's most up-to-date map of wine-growing regions with their protected wine regions and districts at the ProWein. Su Birch, CEO WOSA, has a very positive outlook for South Africa's wine industry. With transparent certification of sustainable wine production and guaranteed traceability from bottle to vine, South Africa's wines offer – in addition to their proven product quality – two increasingly important competitive advantages.
South Africa's wine industry will be represented by 70 exhibitors under the patronage of the export organisation Wines of South Africa (WOSA) in Hall 1. Along with 20 new participants, there will be veteran export estates such as Jordan, La Motte, De Wetshof and Kleine Zalze at the joint WOSA booth. Around 68 South African suppliers are supporting their importers at their trade fair booths. The WOSA trade fair concept also allows larger suppliers such as Distell, Cape Legends, KWV and Vinimark to integrate their own approaches to presentation. As in previous years, this year will also see a number of operations with unique-sounding names such as Ses’fikile, Thokozani, Thandi, Bayede, M’hudi, Fairvalley, La Ricmal and the Food & Wine Factory, which are looking to establish themselves on the international wine scene.
The overriding motif for the South African wine industry continues to be the documentable implementation of its emphasis on sustainability. With the introduction of the first biodiversity and wine initiatives in 2004 and the establishment of the first sustainability standards in 2010, the South African Wine industry was a forerunner in reacting to key trends and establishing model agricultural practices. And in the area of social progress, South Africa has clearly countered public criticism by instituting the WIETA standards for ethical and social behaviour. Su Birch, CEO Wines of South Africa, states: “The current discussion of food safety highlights another competitive key aspect of our wine industry. Thanks to our audits and verification systems we can guarantee wine traders full traceability of our certified products from bottle to vine.” Birch has a very positive outlook for the future of South Africa's wine industry: “Our winemakers offer outstanding quality, verifiable sustainability, defined origins and most of all, an authentic product experience! Our unique wine tourism and the growing number of German tourists are the best sort of export marketing we could have.”

Press Dossier ProWein 2013
New Topographical Map
An accurate new topographical map represents the diverse wine regions and districts of South Africa, including the two most recently demarcated districts, Ceres Plateau and Sutherland-Karoo. The detailed map, which is being launched at ProWein, will feature as an enormous backdrop to the Explore South Africa area on the Wines of South Africa stand, where there will be regional varietal tasting at visitors’ leisure on offer, as well as guided tours led by tour leaders Claudia Brown and Maja Berthas. These options will afford visitors a chance to experience and taste wines that are expressive of our varied terroir. The map is suitable for framing in large formats and will be available after the show has ended.
Information: www.wosa.co.za
The Warmest Welcome in Action
Anyone visiting the Wines of South Africa stand at ProWein and tasting our wines will be considered a friend and given a Friendship Bracelet. This is part of an innovative work creation project which has Pebbles, a non-profit organisation that supports children with special educational needs in the Western Cape, as its beneficiary. The making and selling of this handmade bracelet was facilitated by Relate, a not-for-profit social enterprise that creates opportunities to change lives. As well as supporting malaria prevention through The Global Fund, proceeds from this bracelet provide earnings, skills and enterprise development for South African bracelet-makers. Through this bracelet, we are caring as much about the quality of South African lives as we do about the quality of South African wines.
Information: www.pebblesproject.co.za │www.relate.org.za

Harvest 2013
By mid-March, harvest was more than halfway through with almost 60% of the crop in the cellars. Across the regions, February was cooler than normal, so fruit ripened slowly. Early-ripening varieties like chardonnay, sauvignon blanc and pinotage were 10 to 14 days later than usual, and late-ripening varieties like cabernet sauvignon were ready to pick on time, with some blocks even coming in earlier than usual. This put added pressure on the cellar teams. In general, the earlier harvested grapes showed exceptionally higher than average acids together with low pH levels A heat wave and light rains in the second week of March also put pressure on the vineyard teams to bring in the grapes. Longer, cooler nights were however beneficial for colour on the reds and overall quality. A bumper crop, even bigger than last year’s sizeable crop, was predicted.
Information: www.vinpro.co.za │ www.sawis.co.za

South African wines up and coming
South Africa's wine exports reached a record volume of 409 million litres by the end of last year. The first months of 2013 also showed a continued increase in demand for Cape wines according to the South African Information Service, SAWIS. Total exports from January to February 2013 showed a 37 percent increase in volume. German imports of South African wines also recorded a solid increase of 28 percent over the previous year. Imports of bottled wines increased by 40 percent, bulk wines by 28 percent. The annual export volume to Germany in 2012 totalled 77.5 million litres. The share of bottled wines came to 16 million litres. The increasing global trend for importing bulk wines is viewed critically by Su Birch, CEO Wines of South Africa: “This development costs our industry valuable jobs and endangers the economic viability of our wine-making operations.” According to Birch, “South African winemakers have made enormous strides in quality, which has lead them to place greater emphasis on diversifying their export activities to open up new, more profitable market segments.” Despite its high share of bulk wines, Germany remains one of the major sales markets for South African producers. States Birch: “German guests are one of the major tourist groups in the Western Cape. Our flourishing wine tourism sector has become a major economic factor for our winemakers. At the same time it offers an outstanding opportunity for lasting growth, both in creating new jobs as well as for event-oriented and authentic wine marketing.”

Source: SAWIS I Information: South Africa Wine Information

South African wine industry implements ethical wine production
WIETA* is a multi-stakeholder initiative promoting ethical work practices in the wine industry. Participants in the voluntary non-profit organisation include producers, traders, unions, NGOs as well as the government, all of whom contribute their expertise towards creating fairness in winemaking. This sort of joint and voluntary initiative is unique to the world of international wine. The WIETA seal of approval, which is awarded alongside the seal of sustainability, registers the social working conditions based on strict and verifiable criteria. WIETA currently numbers 389 members, of which 157 are already accredited. Since its introduction in 2012, the WIETA seal of approval has been awarded to 72 wines. Since June of last year, 727 employees from various estates have participated in WIETA workshops. For 2013, WIETA has currently planned around 400 audits of wine estates; however, even more are expected. *Agricultural Ethical Trading Initiative
Information: www.wieta.org.za
Sweden's wine purchasers welcome social progress on South African wine estates
During a recent visit to wine estates in the Cape Region, the two directors of Systembolaget, Sweden's state monopoly for wines and spirits, Dr. Cecilia Seidegård and Magdalena Gerger, gained a personal impression of the social conditions in the Cape Region. Gerger stressed that Swedish consumers actively demand fair and ethical treatment of workers and the environment. This is why Fair Trade wines are held in such high esteem in Sweden. Both women were impressed by the social progress made on South African wine estates. Still, South Africa is ranked high on their internal risk list which also includes Chile and California. Gerger reiterated that WIETA certification could well become a bidding criterion for Systembolaget: “What South Africa has achieved so far is truly inspiring. But there is still some room for improvement regarding social responsibility.
We hope that our ongoing dialogue with our producers will contribute to a continuing improvement in social conditions”, stated Gerger to local journalists. The Swedish wine monopoly, with an annual volume of 33 million litres, is a major importer of South African wines.
Complete press release at: www.suedafrika-wein.de

Events 2013
Welcome to WOSA Sommelier Cup
From March 2013, Wines of South Africa (WOSA) will be running the second WOSA Sommelier Cup competition. With 11 countries competing for the ultimate honour, this is destined to be the experience of a lifetime. The competition consists of two parts: the SEMI-FINALS, which will be played in each of the participating countries and end in July 2013; and the FINAL, which will take place from 7–13 October 2013 (a one-week, all-expenses paid trip to South Africa). 

The finalist from each country will be hosted in South Africa for a week-long tour of the winelands. They will visit some of the Cape's most prestigious wineries, meet and taste with our award-winning winemakers, dine in some of South Africa's icon restaurants and explore the wonderfully diverse cuisine on offer – all against the backdrop of some of the world's most breathtakingly beautiful winelands. So don't delay in entering this competition, as entries per country are limited. Register today to compete, and stand the chance to win the trip of a lifetime and the championship title.
Information: www.suedafrika-wein.de I Registration: www.wosasommliercup.co.za
Leading generic bodies launch pan-European trade tasting for 2013

Wines of Argentina, Wines of Chile and Wines of South Africa have come together to launch a ground-breaking collaborative generic tasting for 2013. The tasting, named “The Beautiful South”, will be held on 11th and 12th September 2013, in the newly refurbished Olympia 2, in London. The three high-profile generic organisations believe that by joining forces they can create an event which has greater relevance to the UK and international trade, meets the needs of importers and producers and is also cost effective. There are clear synergies between the three southern hemisphere countries, all of which have traditionally held separate UK tastings during the autumn.

Informationen: www.thebeautifulsouthtasting.com

South African Wine Show returns to Berlin
Sunday, 8th September 2013
South Africa's winemakers and their business partners present themselves again this year in Berlin. The 11th South African Wine Show takes place at the Ellington Hotel on Sunday, 8th September. South African Wine Information expects around 45 vintners, who will be personally presenting their wines to the guests in Berlin.
Information: www.suedafrika-wein.de

Contact partner at the ProWein:
Su Birch, CEO Wines of South Africa Petra Mayer, Market Manager Germany
Michaela Stander, Market Manager Europe Christine Hill, Market Assistant Germany

WOSA information booth: Hall 1 B18

Press contact:
Petra Mayer, Christine Hill, Valerie von Schilling
Tel. at the Trade Fair: 0049 (0) 151 152 693 72
Tel. office: 0049 (0) 7221 396 32 30
Information on South Africa at the ProWein: www.wosaprowein.com

Digital trade fair directory: “Winelink” with search function by variety, producer, etc. www.winelink.co.za

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