Beyond sunshine and good cuisine, Provence is all about beauty and easy-going enjoyment. Rosé always seems to be the perfect accompaniment, even if it’s sometimes produced with a rather lax attitude. For a long time Provençal rosé was a rather simple pleasure, but with the worldwide rosé boom, the salmon-coloured wine came back into the limelight. And many winemakers are only too happy to oblige with what their customers expect.
Italy’s massive wine industry produces over five billion litres of wine every year, yet family businesses that have been making wine for generations still enjoy considerable success. In the past, they shaped not only viticulture but also rural lifestyle. Many of them remain at the forefront today.