ProWein 2013 held in Düsseldorf from 24 to 26 March will see over 4,000 exhibitors from some 50 nations be presented to the international trade audience in the now 9 exhibition halls. In addition to the unique international range, visitors in 2013 can once again look forward to a top-notch supporting programme. The ProWein Forum will feature numerous seminars, the Central Tasting Zone will place leading international grape varieties centrestage and the FIZZZ-Lounge will offer a colourful range based around the cocktail theme.
ProWein Forum in Hall 7.1
For the first time now ProWein 2013 will feature a central lecture forum in Hall 7.1. At the ProWein Forum various exhibitors will organise seminars and hosted tasting sessions, each scheduled to start on the hour. These events will be accessible free-of-charge for trade visitors. There is space for 50 people at the ProWein Forum. The spectrum is wide and varied and details on the programme will be announced in February 2013 – and will from then be available at www.prowein.de.
As in previous years, ProWein exhibitors will also be organising other lectures and tasting sessions at their stands.
“Fashionable and Leading Varieties in International Wine Cultivation” at the Tasting Zone
Several thousand grape varieties are cultivated worldwide, covering a wide range of regional specialities through to internationally widespread varieties. For most consumers grape variety is the key criterion when choosing a wine. The central tasting zone in Hall 2 of ProWein 2013 is devoted to this theme so key for the market and retailers. Under the heading “Fashionable and Leading Varieties in International Wine Cultivation” wines will be offered for tasting from ProWein exhibitors from throughout the world. There will be eight white and eight red wines approved here that are in the spotlight of the international wine sector. Visitors can experience with their own senses the great diversity of wines demonstrated by these varieties. The approved white wine varieties are Riesling, Chardonnay, Sauvignon Blanc, Grauburgunder (Pinot Grigio) and Weißburgunder (Pinot Blanc) as well as Grüner Veltliner, Viognier and Verdejo. The red wines must derive solely from Pinot Noir, Cabernet Sauvignon, Merlot, Shiraz, Grenache, Sangiovese, Tempranillo/Tinta Roriz and Blaufränkisch/Lemberger.
Organic Wines now with their own Dedicated Tasting Zone
In addition to the Central Tasting Zone in Hall 2, Hall 7.1 will once again feature a special tasting zone for award-winning organic wines. This will form part of the concentrated platform for organic wines rated so highly by visitors to ProWein 2012. The line-up in this tasting zone will include exhibitors from France, Spain, Italy and South Africa.
The 80s reloaded – The Comeback of Cult Drinks
The FIZZZ-Lounge located in Hall 7a, the spirits hall, will be both fruity and colourful. 25 years on from the cult film “Cocktail” (starring Tom Cruise as Brian Flanagan) classic cocktails like Swimming Pool, Pink Elephant and the like will now undergo a revival. At the FIZZZ-Lounge professionals will be showcasing modern versions of these legendary classics and several times a day there will also be show bartending.
Strong Exhibitor Participation
All nations and regions active in international wine retail are presented at ProWein. Up-and-coming “newcomers” as well as international suppliers of top-notch spirits use this leading trade fair to present themselves to decision-makers in the retail and catering trade throughout the world. Also new in 2013 is a joint participation from Tunisia as well as the English Wine Producers’ stand. Now reworked for 2013, the tried-and-tested structure by range and region offers guidance within the international wine and spirits sector at this leading fair. Visitors can find all information relating to ProWein at www.prowein.de while the Online Ticket Shop to ProWein 2013 is expected to be open from November 2012.