Tuesday 1 March 2016
Experience the evolution of Australian wine at ProWein 2016 Hall 9, G06
Trade are invited to discover the evolution of Australian wine with 45 exhibitors showcasing their wines on the largest Wine Australia ProWein stand in history.
With a bigger space allocation, more producers and the largest programme yet, the Australian wine stand at ProWein 2016 provides a not-to-be missed opportunity to taste some rare and unique wines that tell the Australian story.
ProWein, considered Europe’s most important wine fair, will be held in Düsseldorf from 13–15 March, and will feature a Wine Australia stand that is 30 per cent larger than at last year’s record-breaking event.
With 46 exhibitors and more than 500 wines to taste from 21 regions, there is an enormous range of styles and varieties to explore.
Five 30-minute feature tastings will run throughout the three-day fair, spotlighting a variety of themes that tell the story of Australian diversity. Presented by Australian wine expert Thomas Curtius and complemented by our on-stand exhibitors, these tastings will provide an interactive forum for guests to learn about Australian wine today.
Two Australian-themed master classes, held in ProWein’s Forum in Hall 13, will explore and celebrate Oceans, Altitude and Australian Attitudes (Sunday 15:30) and The Evolution of Australian Grenache (Monday 15:30). Both master classes will be hosted by Wine Australia’s Global Education Manager Mark Davidson.
The exceptional wines from these master classes – which include Arras Late Disgorged Chardonnay, Ochota Barrels Fugazi and Jamsheed Seville – will also be available to taste on-stand.
At the end of the day on Sunday and Monday, from 18.00–19.00, trade are invited to join us for Happy Hour, to wind down on-stand with a glass of Australian wine, drinks and canapés. This will be the time for new introductions and continuing conversations in a relaxed, informal setting.
Wine Australia UK and Europe Head of Market Laura Jewell MW said this year’s event will give visitors the opportunity to explore the evolutionary styles of Australian wine.
‘There has been a lot of positive buzz about Australia in the press and beyond recently, and there’s a reason for that,’ she said.
‘This year at ProWein, taste why Australian wine is celebrated across the world for its revolutionary styles and diverse varieties and talk to the people behind the labels who are at the forefront of the new Australia.’
Joining the Wine Australia London-based team throughout the fair will be Wine Australia’s General Manager Marketing Stuart Barclay.
For more information about Wine Australia at ProWein 2016, including the complete list of exhibitors, please visit our website.
For further information please contact:
Camilla Coste—Wine Australia
European Events Manager
Phone: +44 (0)207 438 4667
Mobile: +44 (0)7598 020 910
For media enquiries please contact:
Hannah Bentley—Wine Australia
Phone: +61 8 8228 2027
About Wine Australia
Wine Australia supports a competitive wine sector by investing in research, development and extension (RD&E), growing domestic and international markets and protecting the reputation of Australian wine.
Wine Australia is funded by grape growers and winemakers through levies and user-pays charges and the Australian Government, which provides matching funding for RD&E investments.
Wine Australia is the trading name of the Australian Grape and Wine Authority, a Commonwealth statutory authority established under the Australian Grape and Wine Authority Act 2013.