Trier / Düsseldorf, March 2013. Innovative, on-trend and certainly sparkling: sparkling wine producer Schloss Wachenheim will present two product innovations at the ProWein (24 to 26 March). The company will launch the lifestyle drinks of the summer, Hugo and Spritz, as non-alcoholic versions LIGHT Live hûgo and LIGHT Live sprizz. In addition to its traditional prosecco and sparkling wine brands the sparkling wine producer also continues to focus on two strong trends: wine-based cocktails and non-alcoholic sparkling wines.
“As an international sparkling wine producer we observe the trends at home and abroad very carefully. We believe that the high demand for non-alcoholic sparkling wine and wine-based cocktails will continue. With LIGHT Live hûgo and LIGHT Live sprizz we have managed to combine these two trends”, explains Barbara Hoffmann, press officer of sparkling wine producer Schloss Wachenheim.
Market leader in non-alcoholic sparkling wine
The strong trend towards such products is reflected in the sparkling wine producer’s own product range. Non-alcoholic sparkling wine LIGHT Live is one of the company’s most successful products. Sparkling wine producer Schloss Wachenheim is the clear market leader in this segment, offering LIGHT Live in the varieties white, rosé and red. The wine-based cocktails Bar Royal Sprizz and Bar Royal hûgo are also very popular with consumers. “Both products have performed well since their introduction. The non-alcoholic versions LIGHT Live hûgo And LIGHT Live sprizz were a logical development for us”, says Barbara Hoffmann.
Traditional products with a new twist
The core competence and main success factor of sparkling wine producer Schloss Wachenheim are its traditional sparkling wines and semi-sparkling wines. In addition to the regional brands Schloss Wachenheim, Nymphenburg and Schweriner Burggarten this also includes such well-known products as Faber Sekt and Blû Prosecco. Faber Sekt continues to be one of company’s most successful products. To keep pace with the times the company introduced Faber Secco Vino Frizzante at the ProWein 2012, and it pleased consumers’ taste buds. “Faber Secco Vino Frizzante has become well established in the market. With the semi-sparkling wine we have managed to address fans of Faber Sekt as well as a younger target group”, says Barbara Hoffmann. To make Faber Secco, young, northern Italian wines are used that are dry, tangy and light, catering to the latest trends in taste.
Successful start to the new business year
A strong product portfolio meant that sparkling wine producer Schloss Wachenheim had a successful first six months of financial year 2012/2013. Despite a rise in raw materials prices and a continued difficult economic cli-mate the group showed improved earnings compared with the previous year. Operating result (EBIT) rose by 6.9 percent to 18.8 million euros (previous year: 17.6 million euros). At the same time, the group’s net sales also increased by 2.8 percent to 176.4 million euros.
More information is available at the trade fair stand of sparkling wine producer Schloss Wachenheim, in hall 6 / stand 6 H41.
About sparkling wine producer Schloss Wachenheim:
Sparkling wine producer Schloss Wachenheim AG is one of the oldest and most traditional sparkling wine companies in Germany. Its product range includes such well-known brands as Faber, Feist, LIGHT Live, Blû Prosecco, Schloss Wachenheim, Nymphenburg, Schweriner Burggarten, Robby Bubble, Charles Volner, Muscador, Opéra, Cin&Cin and Dorato. The Wachenheim group is active in six countries with its own companies (Germany, France, Poland, Romania, Czechia and Slovakia). In business year 2011/2012 the Wachenheim group’s total sales amounted to around 232 million 0.75 litre bottles. Worldwide the company, which is based in Trier, is one of the biggest suppliers of sparkling, semi-sparkling and carbonated sparkling wine products. www.schloss-wachenheim.de
For more information, please contact:
Barbara Hoffmann, Engel & Zimmermann AG
Unternehmensberatung für Kommunikation, Schloss Fußberg
Am Schlosspark 15, 82131 Gauting
Tel.: 089/89 35 633, Fax: 089/89 39 84 29