Israel Export & International Cooperation Institute

Israeli Wines Tickle the Taste Buds of ProWein Visitors

Leipzig/Tel Aviv, April 4, 2011. More than 38,000 guests visited this year's ProWein, the leading international trade fair for wine and spirits, which closed its doors in Düsseldorf on Tuesday. Israel's winemakers were present for the fourth year in a row and won over visitors with their internationally acclaimed premium wines. The highlights were the hosted tastings which this year attracted wine journalists such as Bert Gamerschlag, and celebrity guests such as Michael Prinz zu Salm-Salm, the former President of the German VDP (Association of German Quality and Prädikat Wine Estates).

Both the cradle of wine culture and a pioneer in viticultural technology – this was the image that Israel presented to visitors at the ProWein 2011. The results they found in the glass made a convincing impression on the wine dealers, restaurateurs, fellow winemakers and students of enology and viticulture, who took part in the five hosted wine tastings at the Israeli pavilion. A prominent admirer of Israeli wines, Michael Prinz zu Salm-Salm, spoke enthusiastically about Israel's young winemakers: “I have often heard visitors at this year's ProWein express their astonishment at the outstanding quality of Israeli wines. I always recommend that they take a closer look at Israel and its winemakers, who have produced so many wonderful wines.“

The Prinz Salm Winery, Germany's oldest, also masterfully balances tradition and modernity and is always open to innovation, such as converting to organic viticulture. This is why Michael Prinz zu Salm-Salm immediately accepted the offer to “twin” with the Israeli Tulip Winery when the possibility arose three years ago. The “Twin Wineries” Initiative celebrated its third anniversary at this year's ProWein and introduced a new set of twins, the Staatlicher Hofkeller Würzburg (in Germany's Franconia region) and Teperberg 1870 Winery (in the Judean Hills). Along with promoting cultural dialogue and understanding, the initiative pursues entirely practical aims as well: German winemakers are currently being trained by their Israeli colleagues with regards to irrigation systems especially developed for winegrowing.

The acceptance of Israeli wines, which has been growing over recent years, was not only evident from the positive reaction of the ProWein visitors. It is also reflected in the growing exports to Germany, which has moved up to fourth place on the list of Israel’s export customers. Daphna Sternfeld, Director Consumer Goods Division of the Israel Export Institute, comments: “We had an absolute record year in 2010 for export to Germany. Based on the terrific feedback from guests and wine merchants here at the trade fair, we hope to even exceed these sales figures in the coming year.“

Israeli Wine Pavilion at ProWein 2011
From March 27 through 29, 2011, wines of Israel will be presented for the fourth time at the ProWein trade fair in Düsseldorf. Exhibiting Winery, Golan Heights Winery, Margalit Winery, Recanati Winery, Teperberg 1870, Tishbi Estate Winery, Tulip Winery, and Vitkin Winery. The ProWein Israeli Wine Pavilion is organized by the Israel Export Institute, Tel Aviv, in collaboration with the Israel Trade Center, Berlin.

German Press Contact: Ms. Ulrike Schinagl, Bestsidestory GmbH, Neumarkt 20, 04109 Leipzig, Tel: +49 (0) 341 - 39 29 98 90, E-mail: ulrike.schinagl@bestsidestory.de

Israeli Contact: Ms. Michal Neeman, Israel Export & International Cooperation Institute, 29 Hamered St., Tel Aviv 68125, Israel, Tel: +972 (3) 5142859, E-mail: michal@export.gov.il