German winegrowers and spirits suppliers are brimming with confidence and anticipation as they prepare for the 12th ProWein from 6 to 8 March in Düsseldorf; after all, the International Trade Fair for Wines and Spirits in Düsseldorf is by far the most important presentation platform for “Riesling & Co. from Germany“. With over 750 exhibitors (out of around 2,700 from 40 countries) and just under half the exhibition space (around 17,000 m² out of over 35,000 m²), German is by far the largest exhibiting nation at the ProWein, ahead of Italy, France and Spain.
The hub of activity for established and aspiring Germany specialists are Halls 4 and 5. The joint stands of all 13 German production areas can be found here as well as the stands of the German Wine Institute, the Prädikat Wine Estates (VDP – Association of German Prädikat Wine Estates), the various winegrowers’ cooperations (e.g. Barrique-Forum, Frank & Frei) or the individual winegrowers.
In addition to developing the domestic market, German winegrowers above all have international sales markets in their sights, as, with around 2.4 million hectolitres export volume (in 2001), Germany is the seventh largest export nation worldwide (behind Italy, France, Spain, Australia, Chile and the USA). And so ProWein is an ideal promotion vehicle. At any rate German wine occupies the top slot as far as the interest of trade visitors is concerned.
2004 vintage: first cabinet wines hit the market
Trade visitors should be eagerly looking forward to the first tastings of the 2004 vintage. Both in terms of quality and harvest volume the current vintage totally lived up to the requirements of winegrowers and the needs of consumers. After the exceptionally sunny year of 2003, the winegrowers were happy to settle for a good “normal” year. Once again they were able to fill the wine kegs with sufficient quantities of typical German wines – i.e. wines which are known for their fine crispness and fruity finesse. With around 10.5 million hectolitres, the yield in 2004 was 21 percent higher than the previous year and eight percent above the ten-year average. At numerous stands (e.g. Mosel-Saar-Ruwer, Hall 4, Stand G 67; VDP winegrowers in Hall 4) the first tastings of the 2004 vintage will also be taking place. The main focus of interest will be the first 2004 cabinet wines, which will be placed on the market from 1 January 2005.
DWI: focus on sweet top-quality wines
The tasting zone at the German Wine Institute (DWI) stand at the ProWein 2005 in Hall 4, Stand G 86 is devoted to products ranging from fruity-sweet to noble sweet wines. Around 40 select grape varieties with definite taste profiles can be sampled all day long during the three fair days. The range of grape varieties on offer includes the classic grape varieties Riesling, Rivaner, White Burgundy, Grey Burgundy and Silvaner as well as the specialities Gewürztraminer and Muskateller; the selection will range from cabinet to ice wine.
Wine region promotions: wide range of themes
The various regional wine associations also have a varied programme to offer. Whether on the Rheinhessen stand (Hall 4, Stand G 66) or on the Mosel-Saar-Ruwer stand (Hall 4, Stand G 67) or in Hall 5 on the Pfalzwein stand (H 90). Current topics are taken up everywhere. Would you like a few examples? “German Winzersekt as an Alternative to Champagne, Cava & Co.“ or “ Top Dry Wines From the Steep Slate Sites of MSR“ or “Modern Rheinhessen Wines for the Food/Grocery Retailing Trade“ – the range of products appeals to virtually every taste. The full events programme is also continually updated in the Internet (www.prowein.com).