Chase Distillery Limited

Chase Distillery signs distribution deal with Cellar Trends

Chase Distillery is set to up distribution of its premium vodka and gin brands after signing a deal with Cellar Trends.

The Herefordshire-based firm, whose brands include Chase potato vodka and Williams's gin, said today (20 February) that the agreement will be effective from April. Financial details of the deal were not disclosed.

Chase's distribution was previously managed in-house, but the company said sales have reached a point where it can no longer deal with “rising demand” from the on- and off-trade.

“Cellar Trends has been appointed to enhance service to the brands' customer base and drive continued growth in the UK to the next level of brand development,” said company founder William Chase.