Austria: President Austrian Sommelier Association on wine trends
Sustainability and regionality are the big headlines in Austria, just as well as naturalness and health. For wine this means organic and less alcohol, autochthonous grape varieties and mostly smaller producers. Quality sparkling wines are also an increasingly hot topic. Regarding the international market, we are observing an ever increasing interest in wines from Eastern and South-Eastern Europe. In addition, when it comes to cold beverages, everything that is prepared or brewed by yourself is also popular. The trend concerning hot drinks is also similar; with coffee from smaller roasting houses as well as selected, high-quality teas, which are again celebrated with loving care in front of the guests.