“PROWINE CHINA” appoints “WINESTARS WORLD” as their Asian partner, offering wineries direct placements with leading Chinese buyers

ProWine China, has appointed Winestars World as its Asian partner for its first-ever China Wine Fair, to be held from the 13th-15th November 2013. The partnership comprises a Winestars World Grand Tasting and Competition, open to all ProWine Shanghai Exhibitors, on the 14th November. Wineries are invited to apply and enter for the opportunity to “audition” and present their stories and wines, directly to leading buyers and sommeliers in the Chinese market.

The concept is brand new to the Chinese market, changing the painstaking process of wineries waiting months and years to get attention from buyers, to giving them overnight access and sales opportunities, from only one day’s exposure. For the buyers and sommeliers, it brings and offers them a sea of new and previously “unsigned”, exciting wineries that have been pre-screened on their packaging, marketing, production and pricing for the market.

Managed by ProWein Messe Düsseldorf Group and China International Exhibitions, The first ProWine China Fair takes place from 13 to 15 November 2013 at the Shanghai New International Expo Centre, in parallel to China’s leading trade fair for imported foods, FHC China 2013. The exhibition is a sell-out, with over 550 exhibitors from 27 countries attending the show.

"Our partnership with Winestars World started at ProWein 2013 in Düsseldorf and we are delighted to extend it to ProWine China 2013 since it is a unique and very smart concept. For our exhibitors, Winestars is a great additional chance to start business relations with Asian buyers and sommeliers, next to the contacts made during the fair itself. The fact that they have the opportunity to gain not only Chinese, but International exposure, is a huge plus," says Michael Degen, Executive Director Messe Duesseldorf and Director ProWein.

The Winestars World Prowine Grand Tasting and Live Finals Auditions take place on 14th November, from 10am to 1.30pm and from 2.30pm-4pm at The Distributors’ Club - upstairs in the Shanghai Expo Centre, overlooking the Fair booths.

“We are honoured and delighted to be appointed as Prowine’s exclusive partner in Asia. We couldn’t be more excited about working with this professional team of people who are innovative go-getters and really know how to make International Wine Fairs successful for their exhibitors,” says Catherine Monahan, Founder, Winestars World. “The Chinese market, still in its infancy and growing at 20% year on year, presents one of the greatest opportunities for wineries today. It also is the most difficult and frustrating to enter. The language barrier, combined with byzantine distribution system, makes success and access hugely challenging. The frustration is further compounded, because whilst every marketer and sales person knows the enormous advantage of entering a market early in its lifecycle, China makes this really difficult. Creating an event that gives wineries an opportunity for one-to-one access with buyers, is the best route to go, which is why ProWine China and Winestars World decided to create a partnership, bringing buyers to these wineries and wineries to these buyers direct.”

Winestars World China 2013, has pulled together a panel of the country’s leading buyers and importers, as well as some of the country’s top sommeliers:-

1. Andrew Kemany - CEO MacroAsia (Hong Kong)

2. Huaqin Ma: Professor at Beijing University

3. Marc Fressange: CEO Ouh La La France and Oh Marco (Beijing)

4. Lu Yang: Shangri La Sommelier

5. Tommy Lam: Head of Asia Wine Institute + Sommelier Competition

6. Olivier Fabre: On-Trade Sales Manager at Castel Wine China

7. Ying GUO: Sommelier at Four Seasons Pudong

8. Antonio Wang: CEO Green Xin Sunshine (Beijing) (Direct import and sales to horeca. They also are Chinese representatives for the Italian Sommelier Association (AIS) and organize events to raise wine education in China

9. Jin Uri: CEO Earl's Club (Weifang). The Company owns 3 luxury clubs (with golf courses and pools) where approx. 50 lounges can be rent for work or leisure. Always in search for top quality European wines

10. William Wang: CEO Pan World Trading (Taiwan): They import from all over the world and sells to horeca and privates (online)

11. Justin Howard Sneyd, Global Wine Consultant, Direct Wines (UK/USA)

12. Suzanne Mustacich: Journalist for AFP Global News Network

13. Further leading Sommeliers and buyers will be announced this week

On Thursday the 14th November at 10am, a three and a half hour Grand Tasting will kick off at The Distributors’ Club, upstairs inside the Fair. Each winery will personally have the opportunity to meet, network with and sell to each of the panel, who will taste their wines and judge them on a variety of criteria, of which wine quality is only one.

All buyers/sommeliers will then choose their Top ten to go through to the Live Finals at 2.30pm where wineries will have to present again to the full team of buyers and sommeliers in a three-minute pitch in the style of “Xfactor meets Dragons’s Den”. The buyers and sommeliers will then vote on all wineries - either offering sales listing opportunities, or a vote of confidence to have further talks to secure a potential future business relationship. The goal is to see as many wineries gain sales opportunities and listings as possible, not to have just one winner. A Champagne awards event will be held at 4.15pm, awarding the top ten, top twenty and finalists, with branded glass trophies and certificates.

The new concept has produced significant enthusiasm from the buyers and sommeliers: “The tasting and competition really looks very exciting and I can see some great opportunities here for all concerned” says Andrew Kemeny, Chairman of Makro Wines and Spirits HK Ltd. Marc Fressange, CEO of Ouh La La France Co. Ltd and Oh Marco Cellar Chain China added, “Very well done on this model and concept - I really like the way the wines are judged (not only on their tasting quality, but history, label, capacity to be well sold on the considering market...).Plus, it is a live event.”

Winestars World (founded by Catherine Monahan – shortlisted two years running 2013/14 for the Julian Brind trophy for Outstanding Achievement in the wine industry by the IWSC and MC and business partner Robert Joseph – founder of the IWC) arrives in China with a strong track record of success in a very short space of time: 23 wineries have gained international sales success in the one and a half years since the business was founded, ranging from 100,000 cases from bigger retailers to smaller retailers such as The Sampler (UK) and Frederic Robinsons offering wineries such as Bodegas Casarena and Bodegas Sottano from Argentina, listings of nine products each. In addition, the significant PR exposure has helped wineries gain non-associated listings from buyers in countries such as Mexico and Brazil, watching with interest from afar.

Over twenty Wineries from around the world have already entered, including O’Hau Wines from NZ; Mirabeau from France; CASA VINICOLA ABBAZIA DI S. GAUDENZIO SRL from Italy, Maritavora and Douro for You from Portugal; Finca La Luz from Argentina and more.

Wineries present at ProWine China 2013 and who want to see a further significant return on investment in addition to attending the new ProWine China Show, should apply for this exclusive opportunity as soon as possible, by registering for the event online here: http://unbouncepages.com/winestars-world-prowine-china-2013/ or by emailing Catherine Monahan at catherine@winestarsworld.org and winestarsnetwork@gmail.com for entry forms and details. Entries close on the 8th November 2013. Wineries can show a maximum of 8 wines and 2 brands. Samples will be managed by Prowine and each winery needs to supply 3 bottles of each wine they wish to show to the buyers. Further information is available on the website www.winestarsworld.co.uk as well as registration access for the ProWine China fair.

Trade visitors who which to see the “X-Factor meets Dragons’ Den” live, please register online for ProWine China 2013 (http://manual.fhcchina.com/visitor/prereg.asp?show=WINE&sid=).

Winestars World launched at the London International Wine Fair 2012, with further events at Wines of Argentina 2012, ProWein 2013, and LIWF 2013. Future launches coming up comprise USA 2014, ProWein 2014, LIWF 2013, 2014, Brazil, Australia, Argentina (2014). Winestars World also offers a Members Network through which wineries get access to global tenders on a monthly basis and are offered sales and marketing advice in order to help them sell more effectively. In addition, the company offers a range of sales and marketing services from label design and legals, to website design, wine blending, brand development and more.


For further information, please contact

Catherine Monahan


Shortlisted for "The Julian Brind Trophy for Outstanding Achievement in the Wine Industry 2012 and 2013" by the IWSC

e: catherine@winestarsworld.org

f: +442031631831






Robert Joseph


8 Herndon Rd, London SW18 2DG

Tel: +44 (0)208 870 2094. Fax +44 (0)7092081297

Skype: robertejoseph

website: www.thewinethinker.com