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Insights and Latest Trends Straight from the halls!

To another great 30 years!

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All product categories at ProWein

Theme Worlds of ProWein 2024


NEW! Our own hall of high-quality spirits, from gin to whiskey, awaits you.
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The Champagne Lounge with a wide variety of fine brands is considered the "Golden Entrée" to the French area, which comprises three entire halls.
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The international trend show with craft drinks such as craft spirits, craft beer and cider.

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Organic for the wine industry - Learn more about our exhibitors who run their wine production according to organic winegrowing guidelines.
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Extraordinary times require extraordinary materials and packaging.
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A top-class and varied supporting and further education programme, e.g., the Trend Hour Tastings. Always in focus - the latest trends in the industry - First presented at ProWein.
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A new trend supported by ProWein. A unique stage on the topic of no and low alcohol. Here you will find well-known brands as well as newcomers and a separate tasting area.
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The Tasting Area by MUNDUS VINI, for example, presents the winners of the latest vintages.
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The Event Partner of ProWein 2024

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Media & News

ProWein – Discover The Taste of Tomorrow
ProWein is currently undergoing an extensive process of renewal. As part of this, the leading trade fair has given itself a fresh look. The new look was already on show at ProWein 2024 where it attracted a lot of attention.
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ProWein underscores its role as the leading trade fair for the wine and spirits industry
After three busy trade fair days the world’s largest and most relevant trade fair for wines and spirits succeeded in spreading optimism on a currently stagnating market. Top ratings by visitors for the exhibited ranges as well as a high commitment to Düsseldorf as the wine capital made for a positive atmosphere in the exhibition halls.
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ProWein 2024: Themen und Termine für die Presse
+++ Highlights +++ Dates +++ Trends +++ This is a non-exhaustive selection of exciting topics. For a complete overview of the ProWein offerings in terms of lectures, tastings and lots more go to
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ProWein Premiere: the Concept Store Solutions specifically tailored to wine at the Point of Sale
How wine is displayed at the PoS is a decisive factor when it comes to sales – be it in specialist retail, food retail or at the corner kiosk. In addition to product information proper and practical tips it is also about being taken on a journey, emotionalising the shopper or optimizing retail processes.
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ProWein Business Report 2023
Commissioned by ProWein, Geisenheim University polled experts from across the entire value chain of the wine industry in late 2023, for the seventh time now.
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urban gastronomy Lounge@ProWein 2024 Focus on: Food Pairing
For the seventh time, Geisenheim University has surveyed international wine industry experts on current trends and future developments in the international wine markets.
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ProWein Business Report 2023:
For the seventh time, Geisenheim University has surveyed international wine industry experts on current trends and future developments in the international wine markets.
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ProWein 2024 – Champagne for Future
Pioneering sustainability initiatives in the Champagne region ProWein, the world’s leading wine and spirits trade fair, is putting the extensive sustainability initiatives undertaken in the Champagne region in the spotlight on a suitable stage.
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Successful third staging of ProWine Mumbai
India moves into the focus of the wine and spirits industry 25 November saw ProWine Mumbai draw to successful close at the Jio World Convention Centre. For two days the local wine and spirits industry met for numerous tastings and in-depth exchange
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The top topic at ProWein 2024: sustainability
Sustainability has been one of the mega topics at ProWein for many years. At ProWein 2024 from 10 to 12 March this important theme will feature even more prominently now – thereby reflecting one of the key market trends.
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ProWein – Mirror image of the international spirits industry: on course for growth
ProSpirits & “same but different” – two halls dedicated exclusively to spirits from all over the world With sales expected to reach € 493.40 billion in the current year, spirits will continue their growth course worldwide.
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ProWine Shanghai 2023 in a jubilant mood
Big crowds for 10th anniversary ProWine Shanghai, the leading trade fair for the wine and spirits industry in mainland China, was again held concurrently with Food & Hospitality China (FHC) this year from 8 to 10 November.
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The Staff Shortage in the Wine Industry
Hardly a day goes by without at least some coverage of the effects of the staff shortage. Baby boomers – marked by high birth rates in many European countries – are exiting the job market and, often, cannot be replaced to the same extent by a younger workforce.
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ProWein 2024 continues its 30-year success story
Over 50,000 wine and spirits professionals from all over the world are expected at ProWein in Düsseldorf from 10 to 12 March 2024. And these experts can be sure to experience the largest and most comprehensive line-up of wines and spirits in the world.
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ProWine Shanghai in a party mood
ProWine Shanghai looks to its forthcoming anniversary event full of optimism. Already for the 10th time now, the leading trade fair for the wine and spirits industry will be held in Mainland China, from 8 to 10 November 2023 at the Shanghai New International Expo Center (SNIEC).
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Special Report on ProWein Business Survey 2022: Packaging
Sustainability takes on a specific significance in the wine industry. In the ProWein Business Reports 2019 and 2020 more than 80% of the industry experts polled stated that the wine industry was increasingly focusing on the sustainability of production. In excess of 70% called for a reduced carbon footprint of wine. A large number of studies show that the packaging...
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ProWine Hong Kong 2023 – final press release
ProWine Hong Kong, as the first international wine and spirits trade fair to return to Hong Kong after the easing of the post-pandemic travel restriction, was successfully held at the Hong Kong Convention and Exhibition Centre from May 10 to 12.
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ProWein enters next round
ProWein in March proved a resounding success garnering top scores from all sides and boasting a strong international reach. The entire Who’s Who of the international wine and spirits industry came together in Düsseldorf to experience three intense days at the trade fair. True to the motto “To Another Great Year,” preparations are now underway for the forthcoming ProWein from 10 to 12 March 2024.
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Special Report on ProWein Business Survey 2022:
The companies in the wine industry respond proactively to the current challenges of the economic crisis. In the current ProWein Business Report 2022 nearly 2,500 wine sector experts from 47 countries were polled about their plans for the current year. Almost half (46%) of wine producers and merchants want to adapt their product portfolio to market trends and 27% are investing in innovative...
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ProWein 2023: Leading trade fair in the industry successfully delivered
ProWein 2023 was a resounding success boasting top ratings from all sides and strong international reach. Wine and spirits professionals from all over the world experienced three intense days at the fair in Düsseldorf.
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ProWine Shanghai 2023 eagerly awaited
• High potential for international wines on the Chinese sales market • Visitor campaigns in full swing • Wine industry in China looks to the future full of optimism Early this year China lifted the quarantine regulations for entrants and fully opened its borders for international travel – good prerequisites for ProWine Shanghai 2023...
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urban gastronomy Lounge back in the limelight:
Also back on the menu again at the forthcoming ProWein from 19 to 21 March will be the “urban gastronomy by #asktoni & ProWein” Lounge. The hip urban restaurant scene from Germany and abroad will be in for a line-up of the finest. The special highlight this year: top chefs and hip restaurateurs will let visitors “look over the shoulders” and provide first-hand tips.
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“same but different”: the Trendshow for Craft Spirits, Craft Beer & Cider @ProWein
Especially geared to the hip and trendy gastronomy and bar community, the Trendshow “same but different” (sbd) is the highlight at the heart of ProWein 2023. To the tune of 120 exhibitors from 26 countries will present a varied range of the very latest Craft Spirits, Craft Beer and Cider in Hall 7.0.
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Wine in Moderation at ProWein 2023
Wine in Moderation, the international programme that encourages responsible and moderate wine consumption, is pleased to announce its presence at ProWein 2023. The most important and biggest international wine and spirits trade fairs, ProWein provides the perfect platform for Wine in Moderation to expand and transmit its message to professionals from all over the world.
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Current ProWein Business Report 2022 out now:
Commissioned by ProWein, Geisenheim University polled experts from throughout the world across the entire value chain of the wine industry in late 2022, for the sixth time now. Participants include wine producers from the most important wine-growing countries in the Old and New World, exporters, importers, specialist wine merchants as well as representatives from the food ...
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ProWein Business Report 2022

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