Legend has it that St. Luzia appeared to some shepherds by an olive tree near Pias, Serpa, and told them to build a chapel for her veneration. The name Monte da Capela derives from this chapel built in the 16th century on their land and in memory of the patron saint who is still the inspiration for festivals throughout the region. The tradition of the story is repeated in wine. Monte da Capela was the result of the inventiveness, acumen and accumulated experience of its partners. Achieving leadership of the largest companies in the wine and Alentejo promotion sector was the motivation to develop a personal project that drew on the best of the Pias terroir and Alentejo grape varieties to create wines that are unique in concentration of colour and aroma.