Kassatly Chtaura was established in 1974 by President and CEO Akram Kassatly. Armed with a degree in winemaking from Dijon, France, Kassatly dreamed of following in his father's footsteps and creating a legacy in winemaking of his own. Nicolas Kassatly had founded his wine business in 1919.
However, he was forced by the civil war to postpone his winery and go on to make the first bottled Jallab for home preparation. This beloved drink was soon followed by a whole range of other concentrated syrups, and flower extracts. This turn of events proved to be beneficial to the success and repute of Kassatly Chtaura.
Built on family legacy, market innovation and know-how, the company expanded its successful syrups product range to include a wide variety of Liqueurs in the 1980s, as well as Fruit Jams and finally Fruit Juices and Smoothies in the 1990s.
The brand continued climbing the ladder to success, seizing every opportunity to spike consumers' interest with delicious innovations. At the wake of the new millennium, Kassatly Chtaura released a refreshing, ready-to-drink vodka beverage, Buzz, which quickly became the toast of the town. Within a year, another breakthrough was engineered, and Freez was born, a non-alcoholic carbonated fruit beverage that set a new trend in many countries across the globe.
In 2005, the Chateau Ka winery bottled its first wines, surpassing expectations and meeting standards of excellence in wine-making in many European countries. With its bold flavors, and subtle notes, this fine wine is appreciated in Lebanon, France, Canada, the USA and in the UK. Chateau Ka earned several international medals and awards.
The Beirut Beer project has been brewing in the background for a while until it came to life in 2014. The recipe, the technology, the quality, and the label worked together harmoniously to build Beirut Beer's image and reputation.
History is bound to repeat itself and Kassatly Chtaura is sure to surprise you with exciting new products in the near future.