Bodegas Valoria is one of the oldest and best-known wineries of the La Rioja Designation of Origin, founded by the Pérez Foncea family in Fuenmayor. The winery was originally oriented at the local market, and always aimed for quality and image.
It is one of the few companies in La Rioja that can market the 'old vintages' prior to 1980, which year after year receive recognition from experts such as Robert Parker, who awarded 92 points to the 1968 vintage of Viña Valoria in 2011.
In 1988, Bodegas Valoria took the definitive leap into commercial expansion and the consolidation of their image of quality. Thus, they moved to two kilometres from Logroño, right on the road to Santiago, next to the Grajera Natural Park and the Institutional Winery of La Rioja.
The three mainstays for growth at Valoria over time are: an attractive image, classic and elegant; manufacturing quality wines, from the best grapes in La Rioja Alta; and an interesting price-quality ratio.
Innovation and design
In 1988 there was another extremely important development. Bodegas Valoria contracted a marketing expert from one of the most important companies of the La Rioja Designation of Origin. Thus, a new era began with the presentation of the Viña Valoria family of wines, in terms of labelling and the bottle itself as characteristics that are still maintained today.
International prize-winners, the labels broke away from the prevailing design at the time. The image of the Greek god Bacchus with two cherubs, framed by two columns has been the mainstay of these labels since then. The bottles used for the whites and rosés are Italian long-necked bottles and, for reds, exceptional bottles adorned with the Valoria seal.