Passing through Bolgheri some 17 years ago, my family conceived the idea of establishing a vineyard and winery, and I have been here ever since, growing, living life to the full. To think, back then there was nothing here, not even an abandoned farmhouse to rebuild. But you know, I can’t imagine being anywhere else; this land – these 20 hectares that I breathe, that I live – is a constant source of warmth, passion, of love.
I am not ashamed to flaunt my technological innovations. My “folks”, the Knauf* family have always taught me that tradition – my human, cultural heritage – is best honoured by embracing the modern world. The harvest is something I live with all year round, because, in a sense, I am able to enjoy the fruits of my labour every day of the year. I am full of the audacity of youth, and I need to show the world what I can do. I don’t simply produce wine, I contemplate it; before it can reach the palate, wine must first be tasted by the mind, by reason, by the soul. Every detail is fundamental and can make all the difference, because wine is more than simply a reason for spending time together. It presides over the rites of love itself, of friendship, of family. I am the spirit of a place that, rather than hiding itself away, has the courage to open itself up and welcome in the world. I have learned that anyone who is inspired by the heart can become part of a story, of a family, whoever they may be. That is why, without the many people I work with, I couldn’t continue growing. Their suggestions, their enthusiasm and passion are really the most precious part of me. I am one of few Italian wineries to have earned every available quality certification, something I am very proud of. I am fully compliant with the SA8000 : 2008 standards for social and ethical accountability, the OHSAS 18001 : 2007 Occupational Health and Safety Management System standards and the UNI EN ISO 14001 : 2004 standards for environment management systems. They might seem to be nothing more than a series of codes and numbers, but for me they are a tangible representation of just how special, and unique, my work here really is.
It’s true that I don’t come from a long line of wine producers, nor can I claim aristocratic roots, but I am a young enterprise at the cutting edge of the industry, and I was born in one of the world’s best known and most highly regarded terroirs that has been blessed by an equally well regarded winemaking tradition. What can I do, but carry on working as best I can? I am the new generation; I am part of a future that will make history.
My “folks” are Germans, the *KNAUF family. In addition to the Campo alla Sughera brand they own one of the world’s leading multinational producers of modern building systems and solutions which, thanks to their constant and far-sighted research and innovation, has expanded its operations to over 72 different countries, including Italy.