Lanchester Wine Cellars Limited / Greencroft Bottling Company

Greencroft Estate, DH9 7XP Stanley, County Durham
United Kingdom

Telephone +44 1207 521234
Fax +44 1207 529101
sales@lanchesterwines.co.uk

Hall map

ProWein 2017 hall map (Hall 9): stand C61

Fairground map

ProWein 2017 fairground map: Hall 9

Contact

Barney Davis

Head of Commercial Operations

Phone
+44 (0)1207 52 1234

Email
sales@lanchesterwines.co.uk

Mark Roberts

Head of Sales

Phone
+44 (0)1207 52 1234

Email
sales@lanchesterwines.co.uk

Mark Satchwell

Managing Director
Greencroft Bottling

Phone
+44(0)1207 52 1400

Email
reception@greencroftbottling.com

Trevor Lloyd

Planning Manager
Greencroft Bottling

Phone
+44(0)1207 52 1400

Email
reception@greencroftbottling.com

Emma Campbell

PR and Marketing Manager

Phone
+44(0)1207 52 1234

Email
sales@lanchesterwines.co.uk

Our range of products

Product categories

  • 01  Wines (according to cultivable areas)
  • 01.04  SOUTH AMERICA
  • 01.04.08  Other South American countries

Our products

Product category: Other South American countries

The Brand Malbec

Created for both the on trade and off trade, The Brand Malbec is an intense, juicy red wine from Valle Central in the heart of Chile. The bottle design features a large, branded bull correlating the perfect marriage of meat and Malbec while also paying homage to the product name.  

Key elements of the label design including the name, varietal and brand stamp, are accentuated through textured embossing while the edge of the label features a burnt appearance introducing the heat and fire of cattle branding.


The wine itself has a fresh and fruity nose with hints of plums, blackberries and a touch of vanilla from gentle oak aging. As you’d imagine with a wine from cattle country, this Malbec pairs perfectly with grilled and barbequed meats, as well as pasta, spicy dishes and cheese.


Lesley Cook, buying manager at Lanchester Wines, said: “Malbec’s pairing with meat is legendary and celebrated nowhere better than in South America, as recognised through The Brand. We are confident The Brand will be a hit with consumers both in terms of the high quality wine itself and the packaging which is bright, eye-catching and humourous.”

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Product category: Other South American countries

LANCHESTER WINES ADD GLITTER TO BUTTERFLY TREE LABELS


Understanding a large proportion of consumers select wine through bottle design, Lanchester Wines has redesigned its Butterfly Tree Chenin Blanc with the introduction of its first ever commercial glitter wine label.


Emerald green glittering butterflies are seen to fly across the label which prominently features the South African Mopane tree (Colophospermum mopane) commonly known as the Butterfly Tree. Both butterflies and tree were present on the wine’s previous label, the redesign has simply enhanced these features ensuring the bottle immediately stands out to customers.


Lanchester Wines worked closely with Thornton Print Ltd in Newcastle to create the unique glitter label which combines a two colour Flexo and Screen print technique finished with a tactile varnish to which silver glitter particles are added. This technique makes the butterflies glitter while adding instant touchability to the label.


The vivid emerald green colouring continues throughout the bottle including varietal mark, screwcap and the bottle’s digitally printed reverse label which features Lanchester Wines’ carbon minus stamp.

 
White space has been carefully managed across both front and back labels to ensure the impact of the glitter butterflies is maximised while on the reverse, wine information is easier for the consumer to read.


“This is a brand evolution rather than revolution”, said Lanchester Wines’ buying manager, Lesley Cook. “The Butterfly Tree range is extremely popular with both our on trade and off trade customers, and it was important we didn’t lose brand equity with our design changes.


“Our customers are familiar with the Butterfly Tree label which we have further enhanced through enriched colour and touch. The glitter makes our bottle stand out on the shelf or wine rack as bright lighting further enhances the butterflies’ sparkle.”

 

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About us

Company details

Lanchester Wines
Greencroft Bottling Company

Welcome to Lanchester Wines and Greencroft Bottling Company. 

  • Lanchester Wines is  a family-owned UK-based wine importer, shipper and Class A bonded warehouse keeper. We also facilitate the wholesale of wine, beer, spirits and other alcoholic drinks to major customers.  We’re committed to sourcing the best wines from all over the world, supplying our customers with exceptional products and service to match (www.lanchesterwines.co.uk) 
  • Greencroft Bottling is one of the largest contract wine bottlers in the UK, working with some of the world’s leading wine companies. It is one of the only facilities to be BRC Grade AA+ rated.  We have recently invested £3million into our filling lines and labellers, and can now fill up to 90,000 bottles and boxes of wine per hour. Our high-tech production lines enable us to pack a range of products in a variety of packaging including 187ml single serve, 250ml, 50cl, 70cl, 75cl and litres in glass and PET. We also have the UK's only wine-specific TetraPak filling line (www.greencroftbottling.com)  
  • McPherson Wine Company. Joining both companies at ProWein 2017 is the family-owned McPherson Wine Company from Central Victoria, Australia. Over the years the company has strived to maintain the high standard of quality wine it has become renowned for and aimed to consistently over deliver at every price point (www.mcphersonwines.com.au)

Lanchester Wines and Greencroft Bottling are sister businesses under common ownership but which operate automously. Sustainability is important to our business and our site in England is predominantly powered by renewable wind energy, generated by our three on-site wind turbine.

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Company data

Number of employees

100-499

Foundation

1980