The Brand Malbec
Created for both the on trade and off trade, The Brand Malbec is an intense, juicy red wine from Valle Central in the heart of Chile. The bottle design features a large, branded bull correlating the perfect marriage of meat and Malbec while also paying homage to the product name.
Key elements of the label design including the name, varietal and brand stamp, are accentuated through textured embossing while the edge of the label features a burnt appearance introducing the heat and fire of cattle branding.
The wine itself has a fresh and fruity nose with hints of plums, blackberries and a touch of vanilla from gentle oak aging. As youd imagine with a wine from cattle country, this Malbec pairs perfectly with grilled and barbequed meats, as well as pasta, spicy dishes and cheese.
Lesley Cook, buying manager at Lanchester Wines, said: “Malbecs pairing with meat is legendary and celebrated nowhere better than in South America, as recognised through The Brand. We are confident The Brand will be a hit with consumers both in terms of the high quality wine itself and the packaging which is bright, eye-catching and humourous.”