Wines of South Africa

P.O. Box 987, 7600 Stellenbosch
157 Dorp Street, 7598 Stellenbosch
South Africa

Telephone +27 21 8833-860
Fax +27 21 8833-861
info@wosa.co.za

This company is co-exhibitor of
Wines of South Africa

Hall map

ProWein 2017 hall map (Hall 9): stand B28, stand B48

Fairground map

ProWein 2017 fairground map: Hall 9

Contact

CEO Siobhan Thompson

Communication Manager Maryna Strachan

Market Manager Europe Thelma Du Plooy

Market Manager Germany Petra Mayer

Phone
+497221 - 3963230

Email
info@suedafrika-wein.de

Market Manager Sweden Maja Berthas

Market Manager Netherlands Sarah Chanell

Email
sara@wosa.nl

Company news

Date

Topic

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Feb 23, 2017

Exports South Africa - Great value growth

Despite 2016 being a challenging year for the industry in many ways, we are excited to report a positive growth. The 9.8% increase in value to R9.0 billion and a 2% increase in volume to 428.5 million liters of wine sold internationally. This figure fits into the Wines of South Africa (WoSA) strategy for an increased value focus within packaged and bulk wine sales. Within this segment, the category of wines priced between R80-R99.99 per liter showed the most significant value increase of 39%, whilst sales of wines costing under R19.99 per liter decreased by an astounding 76.2% in value.

SA’s top export market, the UK, realised a total value of R1,704m worth of exports, however the market growth has slowed down with a mere 1% increase in volume. Germany in second place is showing solid growth with a 12% increase to R1,216m of wine bought with the Netherlands in 3rd position at R701m with impressive growth of 22%. The biggest value jump in growth last year came from Canada where a 29% increase saw it moving into 4th place in terms of importance with a total export value of R582m.

While Europe is still South Africa’s leading wine export destination, we have seen results from the focus on developing both China and the USA with growth of 19% and 7% in value respectively. 

Disappointingly, an area of decline was in the combined region of Africa, which saw numbers going down by 17% to R555m, influenced strongly by Nigeria and Angola. This can be directly attributed to the link to the oil price and availability of US$ to pay for exports which severely affects the markets.

In terms of the top rated varietals, white wine still leads the pack in value growth with Chenin Blanc taking the top spot, closely followed by Sauvignon Blanc and Chardonnay. While Shiraz leads the red wine volume exports, it was proudly South African varietal, Pinotage, showed highest value growth in the reds with significant growth of 20%.

Please see the attached infographic for more information.

ENDS

Written by:
Maryna Strachan
Communications Manager – Wines of South Africa
maryna@wosa.co.za
Tel: +27 (0)21 883 3860

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About us

Company details

WINES OF SOUTH AFRICA (WOSA) is a not-for-profit industry organisation which promotes the export of all South African wine in key international markets. Here you will find up-to-date information on our regions, varieties, terroir and amazing biodiversity, which all make for magic wines from a magical place.Informationen:

WOSA hosts international dependances in key wine markets, who will be for your assistance. 

Further information: www.wosa.co.za

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