Epifanio, who founded the company at the end of the Second World War, was one of the very first people to foresee and understand the great vine-growing potential of the region of Conegliano. So he began a process of enhancing the family’s original farm, planting new vineyards year after year to expand Masottina’s holdings. But it was in the transformation of the grapes into wine that the most important development took place in the company: it would be the second generation of the Dal Bianco family, with the three sons - Adriano, Valerio and Renzo – who generated this delicate transition.
The first step was to increase their knowledge of the wine sector, specializing in different fields, in order to pursue their never-changing goal of achieving top quality. Adriano, the eldest son, was the first to be “infected” by Epifanio’s passion for his land, which was so well suited to producing fine wines. After studying at the School of Oenology in Conegliano and gaining experience at other Italian wineries, where he acquired the ideal skills for bringing the company up to cutting-edge standards and worldwide recognition, Adriano developed an important business plan.
So, alongside that of the Masottina brand, the name of Adriano Dal Bianco became well-known throughout the Prosecco production area for his undisputed expertise as a winemaker and for having always believed in the potential of the territory.
Valerio, Epifanio’s second son, managed the delicate relationships with suppliers and took care of purchases. He selected materials for the bottling and supervised the important production process. Adriano was supported, in the painstaking management of the vineyards and of all the phases of production, by his brother Renzo who, with precision and maximum respect for the environment, oversaw operations in the vineyard and coordinated the work of the employees during the initial part of the winemaking process.
The Dal Bianco family has always been a solid and compact unit, sharing the common values of excellence, quality, sustainability and care for the environment: qualities that make Masottina an example for the entire Italian winemaking scene.