2nd March 2017 / POLIAKOV, the Vodka of Extreme, creates a great buzz with its futuristic digital experience: POLIAKOV Ice Quest, with over 1 million views already reached on YouTube and Facebook!
POLIAKOV Vodka developed a unique experience in virtual reality (VR) using a brand-new technology, the HTC Vive headset, the best VR device currently on the market. This technology using headphones, headset and joysticks stimulates all our senses. POLIAKOV Vodka recreated its unique freezing and futuristic universe through an immersive VR videogame.
“The POLIAKOV Ice Quest is a very modern, interactive and unique experience.”
At the very end of 2016, all POLIAKOV fans had the opportunity to discover the Ice Quest through a saga of 3 videos mixing the players who have been filmed and the POLIAKOV virtual universe. This saga has been widely promoted on YouTube and Facebook for all to follow the adventures of the players, discovering the inspiring and frozen POLIAKOV universe.
The operation was a great success and was highly appreciated by journalists and high-tech influencers with numerous articles in the press. In 2017, it is time to think bigger with POLIAKOV Vodka, and settle the Ice Quest worldwide, with dedicated visibility in stores and with virtual reality activations in clubs and bars as well as partnerships with festivals.About POLIAKOV
POLIAKOV, the Millionaire brand with sales up to 1.4 million nine-litre cases, pursues its success story. The international brand, sold in over 50 countries, is today the 4th fastest growing global Vodka brand. POLIAKOV owes this achievement to its unique quality, often rewarded in international competitions like in 2016 with the gold medal at the IWSC competition, and to a powerful advertising universe focusing on extreme cold and infinite space. (Source: Impact 2016)About LA MARTINIQUAISE
An independent French group founded in 1934, LA MARTINIQUAISE is one of the leading spirits group in France and features in the world Top 10. The group has a turnover of 980 Million euros and is proud to own four millionaire brands, LABEL 5 & SIR EDWARDS Scotch Whisky, POLIAKOV Vodka and NEGRITA Rum. (Source: Drinks International 2016)