AN AUTHENTIC IDENTITY
Being consistent with our most authentic identity is fundamental for us here at Bertani. Having an identity means staying faithful to authenticity and transparency; it means acting responsibly and making constant progress without betraying our own identity or vision.
The world of wine has spent years thinking that it should listen to the market and modify its style accordingly. Today, the consumer asks for identity, consistency, transparency and looks for truth and authenticity, so the producer’s behaviour is fundamental. These values were considered abstract in the past, but today they are becoming more important economically.
A fine wine today, to be considered such, must meet certain basic requirements: a solid tradition, with the constant ability of the winery to live up to its image; a consistent style, especially regarding the suitability of the production area; commitment to quality, not just excellence of the product but also of the production processes; close links with the place of origin; strict and transparent production methods (always state what you do).
It is important to stay the same and to be consistent with your territory, to enhance your real specificity and your image (this is the case of Amarone Bertani, which has had exactly the same packaging since 1958), while carrying out research in the vineyard and on production methods… this is our identity, this is the concept, the value and strength of “being Bertani”.
The Bertani winery was founded in 1857 by the brothers Giovan Battista and Gaetano Bertani, in Quinto di Valpantena, north of Verona. Gaetano was an expert in the art of winemaking, having learnt new techniques in France from Professor Guyot, still considered a leading expert in viticulture today. The start of Bertani’s activity coincided with the spirit of innovation that drove them to use the latest production techniques, both in the vineyard and in the cellar, and applying them to all the estates in Valpantena and Soave, while respecting the territory and the farming traditions in the area.
High level professionalism, quality, business acumen and spirit of innovation were the traits that made the two brothers stand out right from the start in the winemaking sector in Verona. Bertani was one of the first companies in Italy to understand the value of bottled wine; huge investments were made right from the start in the vineyards and in the cellar, to bottle and export Italian quality all over the world with Bertani wines, which crossed the Atlantic and were already popular in many US cities by the end of the nineteenth century.
Bertani was founded at the time of the Italian Unification, with the desire to proudly represent the excellence of a new nation with a thousand-year-old culture. This commitment and the quality of Bertani wines helped it to achieve excellence in 1923: the royal warrant. Although it is an outdated symbol now that Italy is a republic, for us it still represents the achievement of the highest quality.
The constant commitment made in viticulture and winemaking induced the Accademia di Agricoltura, Arti e Commercio di Verona (Academy of Agriculture and Commerce of Verona) to nominate Bertani as a model farm in 1870, thanks to its professionalism, the introduction of monoculture and new training systems to the vineyards that characterised the family’s spirit of enterprise right from the start.
And that wasn’t all: the quality of Bertani wine asserted itself straightaway for its elegance, so much so as that the Soave was on the menu at King George VI’s coronation in England, in 1937.
In the middle of the twentieth century, when they bought the Tenuta Novare, in Valpolicella Classica, Bertani put into effect the half-century long study to produce “the Wine”, made to last forever. This was the start of Amarone, the iconic wine from this area, with the first vintage dating back to 1958.
With over 200 hectares of vineyards in the most suitable areas of the Verona province, today Bertani is a solid winery with a constantly increasing distribution in Europe and the rest of the world. There are two historic wineries, one in Grezzana, the current base and pulsing heart of the company, where vinification, bottling and shipment are carried out, and Tenuta Novare in Arbizzano di Negrar, in the heart of the Valpolicella Classica area, the cradle of great reds like Amarone and Valpolicella Classico Superiore.
As an icon of Italian wine in the world, Bertani combines typicity of native grape varieties with continuous improvement in the vineyards and attention to the terroir.
Respect for tradition is balanced by innovation and great business acumen in order to achieve the highest quality: these are the fundamental principles of the winery, today also the reference point for the great national group: Bertani Domains.