In 1985, having finished his studies François Lurton had an initial experience as commercial and marketing director of his father’s wine company, André Lurton.
In 1988, in partnership with his brother Jacques, they set up a consulting firm. From Moldavie to Mendoza and from Spain to Australia, they were constantly on the lookout for wine producers, wine merchants and retailers able of replying to the recurring demands of their consumers and clients : Marks & Spencer, Tesco, Hardy’s, Sainsbury…
As a result of their endless discoveries, they chose to settle down and produce their own wines in five different countries. In 2007, they decided to reorganize their respective patrimonies and François became the major shareholder in the company, which was renamed François Lurton SA.
This new direction allowed him to go back to his own roots and spend more of his time in the vineyards and in the cellars so as to be even more implicated in the making of his wines, through all the stages of their production and so as to guarantee high quality levels.
François Lurton continues, with energy and creativity, to aim to make the best wine possible on each of his wine making ‘terroirs’.
In the early years, Jacques & François Lurton SA primarily operated as a consultant in wine growing, production and marketing.
Its clients were not only wine producers wanting to adapt their wines to meet the expectations of the various markets, but also wine merchants or retailers interested in catering to new trends in consumer demand. Between 1988 and 2000, they provided services to companies such as Marks & Spencer, Tesco, Ginestet, La Virginie, Hardys (Domaine de La Baume), Remy Panier (Loire), Wines of Moldova, Caténa, Viña San Pedro and many more…
Jacques and François travelled far and wide, from Moldova to Mendoza, driven by the idea of the moment and the many untapped opportunities to make good wine with its own unique personality.