Farnese Vini is a young winery that in a few years, thanks to a policy devoted to the highest quality research and marketing, has become the leading exporting companies in Southern Italy with a production of nearly 13 million bottles.
The brand Farnese, known in the most important world markets, will mark the group now has seven leading companies in the south of Italy and commercial outlets in 74 countries on all continents.
The success of Farnese isn't just in numbers, most of the reputation of Farnese also came from national and international awards: for 3 consecutive years Farnese was named company of the year in the industry, 5 times Farnese wines have been awarded as "wines of years" and over 30 international gold medals and trophies in recent years have enhanced the company notice board. To be successful in the market is important having wines of high quality with a competitive price and with great packaging, but it is also important having a company able to provide its customers with a fast and efficient service.
The great success of the production system and sales Farnese was extended in Puglia, Campania, Basilicata and Sicilia keeping as main objective to produce wines of the highest quality that are able to meet the expectations of the most demanding customers. In the future strategies of the Group Farnese, southern Italy will play an increasingly important role because it is able to produce wines with an excellent quality-price ratio.
FROM FARNESE TO FANTINI
To go on building great success
This year we wanted to take the chance to use cycling, as a fantastic mean of communication, in order to reposition our brands. Farnese Brand, already well-known in the major international markets, will become the brand name of a group that has today 7 companies, leader in the Southern Italy, and which exports in 74 countries all over the world.
For our company, leader in this region and in all over the Southern Italy, known to date as Farnese, we choose to gradually move to FANTINI, that is a brand we already use in some foreign markets.
The entire range of our wines is gradually moving to the new brand with a major renovation that will see the packaging and brands Fantini and Farnese live independently and synergistically with one another.