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Marius Berlemann about the ProWein
Marius Berlemann, new Global Head of Wine & Spirits, talking about the ProWein 2016 in Düsseldorf, his review and a small outlook at ProWein China und ProWine Asia.
Close to the exhibitors are several panels and experttalks about the world of wine. All three days the visitors can listen to different and actual themes.
Celebrities at the ProWein
The handball star Stefan Kretzschmar by now is more of a businessman than an athlete – and as an entrepreneur, he is also at the ProWein. This is because of his function as a brand ambassador for a Tequila. The actor from the show Tatort Andreas Hoppe's position is a bit more general – in support of regional and ecological products. But also in support of wine.
Impressions tasting zone
Enjoy the impressions of the tasting zone.
Discovering the FIZZZ Lounge
Gin, Vodka, Whiskey, Scotch...The FIZZZ Lounge is the place for different kind of spirits and cocktails. Watch the video and discover more of the international spirits and the exhibitors Rum Producer Association Mauritius and Irish Food Board.
Along the Route USA
"Route USA" that means, that exhibitors with this sign are very interested in getting on the market of the USA. Johannes Deppisch, private winery and the exhibitor Dr. Pauly-Bergweiler told us, what they expect being a part of "Route USA".
New: Organic Lounge
New this year at ProWein: The Organic Lounge. Demeter, Bioland e.V. and Ecovin started this project with the special and actual theme. We talked to exhibitors like Domaine Zind-Humbrecht and Cataldo Calabretta Viticoltore about organic wine.
Same but different
Same but different - that is the only connection between the 10 very different exhibitors in this special area. We learned more about the company Bargylus and wine of Syria, wooden wine of the company San Vigilio and blue wine produced by Gik Blue Wine.
Tradition or Revolution – The Vinters At The ProWein
Wine is a craft – with many traditions. From the right choice of vine to the vintage all the way to the maturation of the fine wine – a lot of things have to be just like they have been for centuries. Or do they? A man from Hong Kong called the Flying Winemaker is turning the industry upside down. Revolution or tradition – we did the test.
Champagne at ProWein 2016
Champagne plays a major roll at the ProWein 2016. There is a special area, the Champagne Lounge, for exhibitors of the region Champagne. But there are also other interesting companies which present champagne of different countries. Emily Whigham talked to some of the important exhibitors.
Gourmet vs. Rocker - Two different kinds of good wine
Slowly but surely beer is being replaced by wine even in the beer heartlands of Germany. This means that not only so-called fancy dinners call for red, rosé or white wines, but also more informal occasions are suitable. Possibly also in other circles. We took a look at two different paths leading to wine – gourmet vs. rocker.
Welcome, Bienvenue, Bienvenidos, Willkommen to ProWein!
Trade visitors from around the world visit the ProWein, well-known as a leading trade fair. About 50,000 visitors are expected.