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ProWein 2013: Expansion Course Impressively Confirmed
Exhibitor demand for participation at the next ProWein, held in Düsseldorf from 24 to 26 March 2013, is higher than ever. Thanks to its tried and tested structure by region and range – now reworked for 2013 – the leading fair for wines and spirits offers perfect orientation in the sector.
The current level of registrations for ProWein 2013 impressively confirms Messe Düsseldorf’s decision to extend ProWein by two exhibition halls: international wine and spirits suppliers all want to be in Düsseldorf. Registrations from some 50 nations have already been received and March 2013 will see over 4,000 exhibitors present their ranges to the international trade audience in now nine full halls. All nations and regions active in international wine retail are represented in Düsseldorf. Both up-and-coming newcomers and international suppliers of top class spirits use this leading fair to present themselves to decision-makers in the retail and catering trade from all over the world. Also new in 2013 is a joint participation from Tunisia as well as the English Wine Producers’ stand from Great Britain.
Reworked Hall Structure, Extended Catering Range, New Edition of the Concentrated Organic Segment
ProWein 2013 will see a reworked hall concept – though it will still be based on its tried and tested structure by region and range so as to ensure continued optimum orientation. From Entrance South/Süd visitors first reach the newly added Halls 1 and 2 which present the New World and Portugal. Hall 2 is also home to the central tasting zone featuring some 1,000 wines. On the open area located between Halls 2 and 3 “Campo Culinario” will supplement the culinary range on offer at the exhibition centre. Hall 3 will be home to Italian suppliers while Spanish exhibitors can be found in Hall 4. France is also presented in one part of Hall 4 as well as in Hall 5. Germany follows in Hall 6, as do other European wine nations. Hall 7A is the spirits hall. Austria is very much the focus of Hall 7.0 and international suppliers of organic wine are once again given a concentrated platform in Hall 7.1 after the very positive visitor feedback they reaped at ProWein 2012. This area includes exhibitors from France, Spain, Italy and South Africa and also features a special tasting zone for organic wines.
The unique international range on offer at the leading ProWein fair is attracting ever more specialists from retail and catering from all continents. The past few years have seen an increasing number of experts, particularly from Europe and overseas, travelling to this fair on the Rhine. Indeed at the last event over one third of visitors came from outside Germany. Over 40,000 trade visitors are once again expected at ProWein 2013. Visitors and interested parties can find all information related to ProWein at www.prowein.de and the Online Ticketshop for ProWein 2013 should be open from November 2012.
Incidentally: In Spring 2013 Germany will be host to not one but two top events for the international wine business. 24 to 26 March 2013 sees ProWein 2013 being held in Düsseldorf and just a few weeks later from 24 to 27 April INTERVITIS INTERFRUCTA, the international technology fair for wine, fruit, fruit juice and spirits, will open its doors in Stuttgart. Details: www.prowein.de and www.intervitis-interfructa.de.