Seminar Spotlight: “How to market wine as a luxury product”

Wine Intelligence ProWein Seminar Programme 2012
Seminar Spotlight: “How to market wine as a luxury product”

What’s it about?

Beyond the exclusive world of fine wine, perceptions of luxury in wine are complex and emotive. With an introduction provided by Richard Halstead, Chief Operating Officer of Wine Intelligence, join our panel to learn how to leverage the idea of luxury in the wine category.

In a panel moderated by Tim Atkin, award-winning wine writer and Master of Wine
which includes:

Prof. Michael Beverland, Professor in Marketing at the University of Bath and author of Building Brand Authenticity: 7 Habits of Iconic Brands

Marian Kopp, Managing Director & President of Deutsches Weintor eG – one of Germany’s leading premium wine cooperatives, located in the Pfalz region

And now including Hermann Stöckmann, Smart Wines

Key questions to be addressed:

What is luxury in the world of wine?
How is the definition changing?
Can new players position themselves as luxury brands?
Can wine remain “luxurious” in a value-seeking climate?


When?
Tuesday 6th March, 2012 at 10:00-10:45am in Room 7, CCD Düsseldorf Congress Centre South, on the Düsseldorf Exhibition Fairgrounds (Please use the South Entrance to enter the Congress Centre)
Book your place for this seminar and other Wine Intelligence ProWein events at www.wineintelligence.com

And join us afterwards to celebrate our 10th birthday!
Our ProWein Seminar Programme will conclude with a drinks reception in celebration of our 10th year in business in 2012.
Details: 12 – 12:45pm. Same location as our seminars above. Please RSVP to 10@wineintelligence.com

This will be the first in a series of 10 events, which we are hosting between March and November in locations across Europe, Asia, North and South America, to mark our 10th birthday.

Exhibitor Data Sheet