In the beginning there was the stork. Together with several of its kind the stork “delivered” fresh grapes to the people in the fortress of Soroca, when this was beleaguered by a Tatar army. The people trapped inside were thus able to gather new strength and finally win the battle. Consequently, the stork and the grapes are part of the official logo of the new national wine brand of Moldova, whose international launch will be at ProWein 2014 in Düsseldorf. The slogan: Wine of Moldova – A Legend Alive, evokes the persistence and the long history of Moldovan winemaking.
The country, which covers just 33, 843 square kilometers, is located between Romania and Ukraine. Until 1989, it provided half of all the wine that was consumed in the Soviet Republic. After the political changes, production and sales volumes decreased dramatically. This trend reached its lowest point with the Russian embargo of 2006, based on dubious accusations. Happily today, the path for the Moldovan wine industry leads upwards again. Between 2008 and 2012, exports increased by 10.4 percent to a new record value of 156.1 million US Dollars. Most of Moldova’s wine exports still go to states that were previously in the Soviet Union, but their share has declined from 85.5 to 73 percent. Thanks to the increasing quality of wines and the opening up of new markets, the Moldovans are now less dependent on the Russian market which helped them overcome another recent embargo a lot better.
US state secretary John Kerry was the godfather of the new brand Wine of Moldova, when it was presented to the national public in the state capital Chisinau in December 2013. The international launch will take place at a press conference at ProWein on Sunday, March 23rd, 2014 at 11.00 am (room 201, north entrance). It will be hosted by the Moldovan Minister of Agriculture Vasile Bumacov, WoM director Dumitru Munteanu and the British Master of Wine Caroline Gilby. She will also present the legendary wines from Moldova in five Master Classes at the booth of Wine of Moldova. Amongst the wines to be presented will be the famous Negru de Purcari, as well as wines from indigenous varieties like Feteasca and Rara neagra. Additionally Caroline will give a brief overview over the four protected geographic indications: Stefan Voda, Valul lui Traian, Codru and Divin.
Five master classes presented by Caroline Gilby are taking place at the Moldovan booth on: March 23rd at 1.00 pm and 3.00 pm; March 24th at 10.00 am and 12.00 pm; March 25th at 10.00 am. Two further tastings at the booth of Meininger-Verlag will be held by Dr. Rolf Klein and will complete the big appearance of this little country at ProWein 2014.
Wine of Moldova booth at ProWein will present 15 wineries and their current products in Hall 6 (B 50).