03/18/2010

ViniPortugal - Wines of Portugal

WINES OF PORTUGAL SUSTAINED GROWTH

Wines of Portugal will again be present, at ProWein, the leading event for the industry of wines and alcoholic beverages, which will be held from 21 to 23 March in Düsseldorf, Germany, and brings together producers from different wine producing regions.

To make the presence of Portugal even stronger this year, Wines of Portugal and the Instituto dos Vinhos do Douro e Porto – IVDP, will have a place set in its stand, which involved the participation of 95 participating and figured the IVDP and the CVR’s (Wine Regional Commissions) from Alentejo, Lisbon and Madeira in a a total area of 690 m2.

This event, which includes the participation of more than 33,000 visitors from more than 40 countries, represents not only a meeting to define "who's who” in the industry, working also as a platform for knowledge.

According to Francisco Borba, Wines of Portugal President “Prowein is actually Europes’ most important professional wine show and one of the worlds leading event. The ability of attracting potential buyers and professionals from around from around the globe is decisive in recruiting wine producers who are present to in search of real business opportunities”

In order to promote Portugal's stand in ProWein, Wines of Portugal together with its partners, have prepared seminars on Portuguese wine regions and characteristics of its wines, also a featured party - A World of Difference, which is the base concept for the news Wines of Portugal umbrella brand which has been recently released.

For more info please visit www.winesofportugal.info


“ProWein has helped Portugal sustaining its growth on the international wine scene. It has proven to be the current the reference show worldwide, every year we have experience increases in the number of exhibitors at the Portugal stand. This demonstrates the relevance of the show. ProWein advantage is location, being central to most surrounding wine markets such as the United Kingdom, Scandinavia and even getting a lot of recognition from American buyers. The show is above all a great business matching platform. Not to mention the dynamic German wine market, which has always been crucial for Portugal success internationally.” Márcio Ferreira, Area Manager Wines of Portugal.


About ViniPortugal / Wines of Portugal:

Built in 1997, ViniPortugal is an interprofessional association aims at promoting portuguese wines, spirits and vinegar in intern and international markets set to target. ViniPortugal involves voluntary organizations and professional organizations related to trade to production, cooperatives, the distillers, farmers and regions demarcated.