02/15/2005

The Prädikat Wine Estates – Germany’s Wine Elite at ProWein in Düsseldorf

Themed Tastings Demonstrate High-end Performance of Top German Wines • Vertical Tastings of Great Growths on Tuesday


Members of the Association of German Prädikat Wine Estates (VDP) are convinced that the ProWein trade fair is an excellent forum to foster customer relations with trading partners in Germany and neighboring export markets. With 109 estates (see attachment) and an 800-square-meter stand (Halle 4 E 15), the VDP will be the largest German exhibitor at the trade fair. The sheer concentration of superb wine estates at the VDP stand attracts throngs of visitors year after year – a scene not unlike the flocks of fans at Formula-one pits. The Prädikat Wine Estates expects 2005 to be no exception.


Trade visitors can not only look forward to this year’s first large scale presentation of the 2004 vintage, but also to a splendid auxiliary program (see attachment). On Tuesday, for example, VDP estates will uncork several vintages of Grosse Gewächse, Erste Gewächse and Erste Lage wines (great growths, first growths and top sites, respectively) at their individual stands, thereby enabling visitors to compare various terroirs as well as to assess the aging potential of these superb wines.


Every day of the fair, renowned sommeliers will conduct themed tastings at the VDP stand, featuring wine and chocolate (Sunday), German Spätburgunders (Monday), and dessert wines (Tuesday). Each tasting demonstrates particular aspects of the remarkably diverse and versatile character of top German wines.


New in 2005 are the afternoon matinees, during which experts will moderate discussions on training and employment opportunities (from avocation to career) in the restaurant and wine trades (Sunday), and utilizing the healthful benefits of moderate wine consumption as a marketing tool (Monday).


Also present at the stand will be the VDP partners who will help ensure a pleasant tasting experience and a successful auxiliary program, including the glass manufacturer Schott-Zwiesel, the water producer Staatl. Fachingen, the Sommelier Union of Germany, and the Wine and Sommelier School, Koblenz.


The Prädikat Wine Estates also supports the up-and-coming generation of wine-growers, such as the dynamic trio of 33-year-old growers known as “Junge Pfalz” (Young Pfalz). They, too, will exhibit at the VDP stand.

“ProWein is undeniably an excellent forum for maintaining and/or developing business contacts in the wine and spirits trade, particularly on a broad, international level,” says Michael Prinz zu Salm-Salm, president of the VDP. “Nevertheless, a visit to the VDP’s in-house trade fair in late April – the VDP-Weinbörse – remains indispensable for those who wish to take stock of VDP members’ newest collections in their entirety.” This year’s Weinbörse takes place on 24 and 25 April at the Rheingoldhalle in Mainz. Trade visitors can register for the Weinbörse at the VDP stand at ProWein.