03/19/2014

Moldova Wine Guild

The Goal: A New Image for Moldovan Wines

Harvest in Moldova

No other country in Europe is as strongly dominated by wine as little Moldova: in an area the size of North Rhine-Westphalia, there are 112,000 hectares of vineyards. In recent years, enormous efforts have been made to meet EU-standards for all levels of the wine production. This is shown by, among other things, the recent establishment of the National Office of Wine and Vine (ONVV) and the development of the new quality brand "Wine of Moldova". This will have its international launch at ProWein 2014 at a press conference with the director of "Wine of Moldova", Dumitru Munteanu, on March 23 at 11:00 a.m. (room 225, Entrance North, between hall 7 and 9, first floor).


With the press conference and five master classes at stand B50 in Hall 6, then two more at the booth of Meininger Publications, this year’s appearance by this traditional wine country will be by far the largest in Dusseldorf. Its motto is: "Wine of Moldova - A Legend Alive." This is a favourable opportunity to gain new markets in Western and Northern Europe. At the beginning of the year, the European Union completely opened its internal market to wine from Moldova, and this despite Russia’s repeated attempts to dissuade its former "little brother” on its route to Europe.


Viticulture in Moldova dates back to the Roman times. Over the last century, this Mini-Republic, just 33,843 square kilometres in size, supplied half of all wine consumed in the entire Soviet Union. Since the political changes in 1989-90, Moldovans have lived through difficult times, but now the country is in a process of complete re-establishment as an internationally competitive and reliable wine producer. Millions of Euros have been invested in vineyards, cellars and modern technology. Four wine regions with protected geographical origin have been defined (Codru, Valul lui Traian, Stefan Voda and Divin) and many of the actions were integrated in the new quality mark "Wine of Moldova". The goals are: a new and better image for Moldovan wines; the conquest of new markets in Europe and overseas; more wines from a protected geographical origin as well as from indigenous grape varieties; and a general increase in wine quality produced in the country.


Although in the past, well-known international varieties such as Chardonnay, Merlot and Cabernet Sauvignon were most commonly planted; recently there has been a return to the old indigenous varieties such as Feteasca Alba, Rara Neagra and Feteasca Neagra. These will be the focal point of two of the five master classes, presented by the British expert Dr Caroline Gilby MW at Moldova's booth at ProWein 2014: March 23 at 3.00 pm and on March 24 at 12.00 pm. In addition, on the first day at 1.00 pm and on Tuesday 24 March at 10.00 am under the heading "A Legend Alive" Gilby will show famous blends and varietal wines from Moldova. The topic of the tasting on March 24 at 10.00 a.m. will be wines from the newly formed Protected Geographical Indications of Codru, Valul lui Traian, Stefan Voda and Divin. Two additional tastings led by Dr. Rolf Klein will take place on March 23 at 5.00 pm and on March 24 at 3.00 pm at the stand of Meininger Publications (Hall 6 K60) and these will complete the presentation of this small and upcoming wine country at ProWein 2014.

Further information: www.wineofmoldova.com


Exhibitor Data Sheet