Successful ProWein Concept is exported to China: New Trade Fair “ProWine China” in Shanghai from 2013

Messe Düsseldorf Group, Organiser of the Leading fair ProWein, and China International Exhibitions, a member of Allworld Exhibitions and Organiser of FHC China, agree Cooperation

The collaboration launched with the extremely successful ProWine Tasting Zone at FHC China 2012 is now to be exceeded as from 2013. 13 to 15 November 2013 will see ProWine China held for the first time now, at the Shanghai New International Expo Centre (SNIEC). The trade fair will be held every year in parallel to FHC China in terms of dates and location and will be aimed at trade visitors from throughout China. The contractual partners here are Messe Düsseldorf Shanghai and China International Exhibitions a member of Allworld Exhibitions Network. They will organise and hold ProWine China cooperating in partnership.

“We are delighted and very much look forward to the cooperation,” says Hans Werner Reinhard, Deputy Managing Director of Messe Düsseldorf  and Chairman of Messe Düsseldorf Shanghai. “Messe Düsseldorf Shanghai and China International Exhibitions are joining forces to implement the successful concept of Düsseldorf ProWein under the brand name ProWine China and thereby establish the leading wine fair in China. The Chinese consumer market is based on domestic production but is increasingly opening up to the variety of international wines. Retailers in China need an event to help them serve this parallel demand – and ProWine China does just this“.

Brendan Jennings, General Manager, China International Exhibitions, an Allworld Exhibitions member commented: “This cooperation with Messe Düsseldorf is a significant milestone in the development of the wine market and wine marketing in China. ProWein is without doubt the largest wine show in the world and by combining with FHC, China’s most important and longest running business event for the global food and hospitality sector in Shanghai, we can offer the international wine industry an immediate guaranteed platform. The wine industry, both international producers and Chinese buyers have long been confused by the many small scale wine events taking place in cities throughout China. With ProWine China we have the world’s strongest brand combined with FHC, bringing together the widest range of wine producers from more countries than has ever been witnessed before in China and therewith creating an exhibition that is of a scale large enough to draw wine buyers from all over the country and right across all of Asia.”

Chinese and International Suppliers Present
The former wine hall “Wine & Spirits” at FHC China is now to become the larger ProWine China. ProWine China will offer both international and domestic producers of quality wines and spirits a platform, thereby giving Chinese retailers and importers a comprehensive overview and the chance to make productive business contacts. A varied supporting programme consisting of tastings and seminars will supplement the event.

Information Stand at ProWein Düsseldorf
For international wine and spirits suppliers wanting a presence on the Chinese market ProWine China will be the ideal platform. At Düsseldorf ProWein from 24 to 26 March 2013 interested producers will be able to gather information on participation options at ProWine China from an information stand located at Entrance Nord/North. From December 2012 all information will also be available online at and

About ProWein and Messe Düsseldorf: ProWein is the leading international trade for wines and spirits and a date not to be missed for anyone active on the international wine and spirits market. At the next event from 24 to 26 March 2013 more than 4,000 exhibitors from some 50 nations will be presented in Düsseldorf at yet another fully booked event. Over 40,000 trade visitors are expected from throughout the world. ProWein is the international meeting point for the wine and spirits sector and as a pure trade event brings together experts from both the supply and demand side of the sector.
The Messe Düsseldorf Group is one of the world’s leading export platforms and is represented in all regions of the world. As a globally operating company Messe Düsseldorf has also been successful on the Chinese market for years now, organising top-notch fairs here that are leaders both in the region and sector. Furthermore Messe Düsseldorf Group was one of the partners in the development and construction of the Shanghai New International Expo Center (SNIEC).

About FHC China and Allworld Exhibitions:
FHC China is organised by China International Exhibitions Ltd, CIE a member of the Allworld Exhibitions network. CIE have organised FHC 16 times in Shanghai and 8 times in Beijing. The first show being FHC 1994 in Beijing. FHC China 2012 is the 16th edition in Shanghai and this year the show will present 1,500 companies from over 70 countries and regions, including 47 pavilions. A total of 29,008 registered buyers attended FHC 2011 in November 2011 from the hospitality, retail and food trading sectors of China. FHC is distinguished from all other food and wine events in China in that all exhibitors are exporters of food and wines to China or importers and distributors of international brands.

Allworld Exhibitions is Asia’s largest network of privately owned exhibition organisers with a successful track record of more than 40 years. The network currently organise some 150 international exhibitions throughout the world with over 50 sales offices. Allworld’s “Apple” programme of food and hospitality events has long been the industry standard for quality food, wine and hospitality service exhibitions. The Allworld calendar of food and wine shows includes some of Asia’s most prestigious events including FHA in Singapore, HOFEX in Hong Kong and FHC in China.

Picture Caption:
Michael Degen, Division Director at Messe Düsseldorf GmbH responsible for ProWein, and Brendan Jennings, General Manager China International Exhibitions Ltd., announce their cooperation on ProWine China at a press conference in the ProWine Tasting Zone at this year’s FHC China 2012.

Press Contact:
Messe Düsseldorf GmbH
Press Office ProWein
Corinna Kuhn
Brigitte Küppers (Assistant)
Tel.: 0211/4560 –598/–929