Spain and its Wine at ProWein 2006: The Dynamism of Spanish Winegrowers is as Extensive as their Presence

Growing export success confirms that the Spanish wine industry has charted the right course posting a new export high in 2004. The country is undergoing dynamic quality developments and produces modern, independent and – by international standards – inexpensive wines in many (and some little known) regions. ProWein 2006 (26 to 28 March) gives this “new” Spain hitherto unseen exposure: Spanish participation at the fair was extended by more than 600 m² to a total of 3,650 m² exhibition space and up to roughly 350 exhibitors.. All important, export-oriented regions are represented at joint stands or those of their importers located predominantly in Hall 6.

High Exposure for Spain at ProWein

At ProWein 2006 Spain will be as comprehensively represented as ever. Featured here will be the first new 2005 vintage wines, Crianzas from the excellent 2003 vintage as well as Reservas from 2002 and Gran Reservas from 2000. Above and beyond this, visitors will have the opportunity to taste Dominio de Valdepusa and Finca Élez – the first wines of the new, official top category “Vino de Pago”. These two “Pagos” from the Castilla La Mancha region were the first to be acknowledged by the state. In the other regions applications for “Pagos” have been filed but no other regional government has adopted the pertinent regulations as yet.

The joint pavilion for all of Spain will – as in previous years – be organised by the Spanish Export Promotion Institute ICEX, represented by the Commercial Department of the Spanish Consulate General in Düsseldorf. Under this umbrella visitors will find wines offered by 113 “bodegas” as well as some “Denomination of Origin” regions. These include the region “Vinos de Madrid” represented at a stand for the first time and showcasing wines from five producers. Once again, the up-and-coming “Ribera del Guadiana” region will be represented by a number of wine-growers at the ICEX stand.

The stand of the regional government of Castilla y León, that boasts such famous terroirs as Ribera del Duero, Toro and Rueda, has grown enormously. With 67 individual stands (previous year the number was just 51) and wines from 100 Bodegas from five “D.O.” regions plus Vinos de la Tierra de Castilla y León the export association EXCAL will organise the largest showcase ever of Spanish wines for the important German market. This joint stand also encompasses a large tasting zone where over 100 wines can be tasted at ease. Furthermore, “guided tastings” on specific themes are offered in a professional tasting room.

Another joint stand was registered by the Chamber of Commerce from Cuidad Reál representing 24 producers from Castilla-La Mancha. Next to Vinos de la Tierra de Castilla visitors will find wines from the “D.O.” regions of La Mancha, Valdepeñas, Mentrida and Mondéjar. The Chamber from Palma will also bring the hitherto largest group – i.e. ten Bodegas – from the holiday island of Mallorca. Prodeca, the export organisation from Catalunya – will organise a joint stand with seven wineries while the export organisations ARAEX and Spanish Fine Wine will promote the wines of more than a dozen of their members at their stands. The Sherry Information Office will have both sherries and brandies in store at its – as ever – fashionably sleek stand. A newly established grouping in the Rioja region is ExBA7, an export consortium for seven producers now making its debut in Düsseldorf.

In addition to the aforementioned joint stands there will also be a number of producers and brands, f.e. Freixenet, Felix Solís, Faustino (introducing the wines of Finca Peñon), Chivite, CVNE, Osborne and Bodegas y Bebidas.

Even against the background of the sluggish market over the past three years, Spanish producers managed to consolidate their market position in Germany. In view of the improved business climate they are all the more optimistic seeing ProWein 2006 as an important step towards further export activities.