29/12/2015

Societe des Produits d'Armagnac

Société des Produits D' Armagnacs

On 1st January of this year, MMPJ was joined by the Société des Produits d’Armagnac (orSPA). The company thus diversifies its portfolio of exceptional houses among French AOC, and has given itself the goal of developing the sales of this traditionally crafted eau-de-vie , especially through the brand Marquis de Montesquiou.


The arrival of the SPA fits perfectly with Pernod Ricard’s Premiumsation strategy, and also has the benefit of strengthening and increasing MMPJ’s expertise in French terroirs and vineyards. The production facility is located in Eauze, the capital city of Armagnac located in the Gers region. The company is made up of various brands, the first among which is Marquis de Montesquiou, a name which dates back to the 11th century and a brand founded by the descendants of the illustrious d'ARTAGNAN...


Exhibitor Data Sheet