03/01/2005

ProWein: The World of Wines and Spirits in Düsseldorf

Exhibitors’ events: tomorrow’s trends

To the wine and spirits industry ProWein in Düsseldorf is a fixture in the agenda. It is the most important trade fair for dealers and has become an international trading platform for supply and demand over time. No other specialised event in the world offers such a comprehensive overview of wines and spirits worldwide. More than 2,750 exhibitors from 40 countries of whom 764 come from Germany will be presented at the International Trade Fair Wines and Spirits from 6 to 8 March.

The line-up of ranges at ProWein 2005 is therefore a reflection of the world market for wines and spirits. The 13 largest wine exporting nations (Italy, France, Spain, Australia, Chile, USA, Germany, South Africa, Portugal, Moldavia, Hungary, Croatia and Argentina) will be represented as well as the up-and-coming suppliers from overseas or Eastern Europe. The biggest exhibitor nations at ProWein 2005 will be – following Germany - Italy (630 exhibitors), France (431 exhibitors), Spain (263 exhibitors) and Austria (226 exhibitors). The wine and spirits producers from overseas are also expected to meet with avid interest among experts. It is true that their market share is low compared to the “classics” from Europe but consumers continue to take an avid interest in “New World wines”. 156 exhibitors from Argentina, Australia, Brazil, Canada, Chile, New Zealand, South Africa and the US will be exhibiting in Düsseldorf.

For several years wine producers from Eastern Europe have been increasingly in focus. Autochthonous vine varieties, modern winery technology and ambitious vineyards have “grown” the so-called Eastern stars at attractive prices. Not forgetting spirits from Eastern Europe – most notably vodka – which are currently “in”. Registering 106 exhibitors from 15 states (Bosnia-Herzegovina, Bulgaria, Georgia, Croatia, Czech Republic, Hungary, Macedonia, Moldavia, Poland Romania, Russia, Serbia/Montenegro, Slovak Republic, Slovenia and the Ukraine) ProWein will also live up to this trend.

To ease orientation the exhibits have been arranged as follows:

Hall 3: Italy, Switzerland, Greece, Eastern Europe

Hall 4: Germany

Hall 5: Germany, France

Hall 6: Spain, Portugal, overseas, rest of Europe, tasting zone

Hall 7A (formerly hall 7): spirits

Hall 7 (formerly hall 8): Austria

ProWein will again be open exclusively to trade visitors in 2005 following prior registration (daily from 9.00 am to 6.00 pm). 1-day ticket cost € 20.00, season ticket cost € 37.00, the catalogue costs € 10.00.