Düsseldorf, Germany, March 15-17, 2015
ProWein, the world’s largest and most diverse trade fair for wine and spirits in Düsseldorf, Germany broke all records in its 21st year and is now the undisputed lead show globally. Similarly, the Canadian participation reached new heights with well over 250 buyers in attendance.
New hall sequence for ProWein facilitates 28%-growth of the lead show
Increased space requirements by exhibitors building up over the last couple of years resulted in a move of ProWein into 9 new halls (8 in 2014) at the Messe Düsseldorf trade fair site. The annual event has been the leading international trade fair for the wine and spirits business for a few years now. An ever increasing number of exhibitors and trade buyers alike use the hugely diverse event as the obvious B-2-B platform for their global buying and selling efforts.
New Record Participation
At last count, ProWein 2015 attracted an all-time high of 5,970 exhibitors from 50 nations compared to 4,830 exhibitors from 47 countries in 2014. Just over 52,000 visitors (+7% over 2014) attended the three-day event, 47% from outside Germany. This growths in visitor numbers is mainly due to the vast increase in interest from the USA, Canada and Central and South America.
Canadian Pavilion at ProWein sees growth by 64% over 2014
Canadian wineries from Ontario and British Columbia have joined together to exhibit under the banner of "Wines of Canada" this year. Over three days, 15 wineries from Canada’s two primary wine growing regions, Ontario and British Columbia along with a long-time German agent shared a joint booth in a very prominent hall position in the New World Section of the show. The Canadian Pavilion was jointly organized by the Messe Düsseldorf (Canada) office at the Canadian German Chamber of Industry & Commerce in close co-operation with Wine Country Ontario. Participating wineries focused on red and white table wines, sparkling wines but also showed some of those well-known and world-class ice wines.
ProWein Forum - A Canadian First
With two fully booked sessions at the ProWein Forum this year, Wine Country Ontario’s Magdalena Kaiser together with the internationally acclaimed journalists Ian D’Agata and Jamie Goodie gave an outstanding presentation of Canadian wine regions and led through separate guided tastings of Canadian red and white wines.
ProWein Goes City – Another Canadian First
In two different events on Saturday and Sunday, Burrowing Owl, Pillitteri, Vineland and Pondview presented their wines in public tastings at downtown Düsseldorf locations as part of the ProWein Goes City Program that brings some of the otherwise "off-limits excitement" of the trade show halls to the general public of Düsseldorf. In both well received and visited events, the "Canada brand building" was the key factor.
For further information please visit the official ProWein website or contact us directly at our Toronto office. Next year’s ProWein will take place from March 13 – 15, 2016 at Messe Düsseldorf.