Top notch wines and spirits from all continents, a wealth of new products and an expert exchange of information are at the focus of ProWein 2013. With 4,783 exhibitors the fair offers a unique international range making it the central meeting point for producers, retailers and restaurateurs from throughout the world. Over 40,000 international trade visitors are expected at the event.
Not only the 13 German wine-cultivating regions but all nations active on the international wines and spirits market will be showcasing their wide portfolios at ProWein 2013. This year most exhibitors come from Italy, followed by France and Germany. In addition to the classic cultivating countries in Europe and the New World a number of rather exotic wine-growing nations will also be featured. For instance, new at the event are national joint participations from Tunisia and the Lebanon with three and eight wine estates respectively (Hall 6 E 40 and Hall 2 D12).
There probably are not many consumers in Europe aware of wine from England as the English wine industry has until now mainly concentrated on its own domestic market. However, this year new international sales markets are to be opened up. For this five wine estates from southern England will be featured at ProWein 2013 for the first time now (English Wine Producers, Hall 6 D04). These include Chapel Down, one of the country’s largest producers, and newcomer Hattingley Valley which will be presenting its very first wines at ProWein 2013.
China is a country on everyone’s lips in the international wine business, especially because of its growing consumer market. However, what many people do not know is that measured in terms of area under vine the “Middle Kingdom” ranks fifth worldwide, even ahead of the USA and Germany (14th). Now a joint participation of producers from three Chinese wine-growing regions will be celebrating their debut at ProWein 2013 (Hall 2 C09). Seven wine estates, including market leader the Great Wall, will now show what China has to offer as a wine producing nation.
More Halls and a New Structure
“Anyone wanting to show their presence on the international wine and spirits market and do business comes to the leading fair ProWein,” said Michael Degen, Head of Domestic Fairs at Messe Düsseldorf and Project Manager in charge of ProWein with reference to the new country participations adding that: “Almost all countries represented at ProWein will be increasing their presence this year and the proportion of international exhibitors has now risen again to 82%.” This has been made possible by enlargement to ProWein with the addition of two extra exhibition halls (Halls 1 and 2) along with a reworked structure for the fair. The concept is still based on the tried and tested structure according to product area and region but there have been considerable changes to how the nations have been spread across the now nine exhibition halls.
New Ideas both in the Wine and Spirits Section
It is not only the many newcomers that provide trade visitors from retail and the restaurant trade with exciting new discoveries. Exhibitors in general use ProWein to showcase their new vintages, additions to their ranges and product innovations. For instance, for ProWein 2013 market leader Freixenet from Spain will be launching a sweet and fruity sparkling wine Mia Moscato to supplement it successful Mia brand red and white wines (Hall 6 H 60). Düsseldorf also offers wines for vegans (Langguth Erben, Hall 6 F29) and diabetics (Winzergenossenschaft Deutsches Weintor, Hall 6 F10). And for teetotallers there is the fruity cocktail “S ohne” from Weingärtner Dürrenzimmer-Stockheim e.G. (Hall 6 F121).
By contrast, the spirits section at ProWein is high proof as well as being top class. Almost 400 exhibitors will be presenting specialities from throughout the world here, including Tequila from Mexico, herb liqueur from Norway and Moutai from China. Most spirits suppliers are located in Hall 7a – as is newcomer the Tullibardine Distillery from Scotland presenting its single malt in a new design for the first time now at ProWein (Hall 7a, D 09). A Japanese whisky called Nikka is a new addition in the range this year from Schlumberger (Hall 6 F39) while the Ukrainian exhibitor Atlantis awaits us with Green Day brand organic vodka (Hall 7a, C 11).
Organic wine will also once again feature on a central platform at ProWein 2013 in Hall 7.1. Some 100 international exhibitors will be presented here, including ACHT GRAD plus with the first ready-mixed organic wine spritzer (Hall 7.1, A02). The platform will also include the special tasting zone for award-winning organic wines.
Also offering class in abundance is the new Champagne Lounge (also in Hall 7.1) which awaits visitors with a large bar area and ten renowned producers.
Over 300 Events on Current Trends and Themes
The popular seminars and tasting sessions at ProWein are traditionally held right at each organising exhibitor’s stand. New at ProWein 2013 is the ProWein Forum, a central lecture area in Hall 7.1 supplementing the range at the exhibition stands. The spectrum offered by a total of over 300 events is wide and varied. Alongside theme-related tasting sessions on grape varieties and region there are also numerous events on wine and food combinations as well as lectures on trading channels, market trends and import/export requirements. The ProWein Forum will also be host to the final of the Winestars World competition. 20 finalists will be presenting their wines live to a jury of buyers from Germany, Great Britain, Poland, Russia, the Netherlands, Ireland and the USA.
In an unusual move Moselwein e.V. will be using the eloquence of an improvisational theatre group to present their Steilstlagen (steepest slope) wines while the French wine association Sud-Ouest IVSO will be inviting visitors to play “Sommelier Poker”. Details on all events are featured on the website at www.prowein.com.
A classic at ProWein – and because of its changing theme still a fresh idea every year – is the Central Tasting Zone that has now moved to Hall 2. This year’s motto is “Fashionable and Leading Varieties in International Wine Cultivation”. Here visitors will be able to make direct comparisons across a range of eight white and eight red grape varieties which are in particular focus worldwide – for instance Riesling, Chardonnay, Pinot Noir or Shiraz. Thanks to QR codes Smartphone users can load details about the wines directly onto their mobile phones.
The FIZZZ Lounge in the Spirits Hall 7a will be colourful and fruity. 25 years after the release of the cult film “Cocktail” (featuring Tom Cruise as Brian Flanagan) drinks like Swimming Pool, Pink Elephant and the like are now seeing a revival. At the FIZZZ Lounge professionals will be presenting modern variations of these legendary classics while an extraordinary cocktail show will be held several times daily.
In the gallery in Hall 6 the Wine’s Best Friends event will once again be treating us to unusual delicacies that go especially well with wines and spirits. From truffles and caviar to nuts and chocolates – specialist retailers and restaurateurs will find delicious surprises here, providing them with numerous impulses for designing their own range.
All details on ProWein 2013 can also be found at www.prowein.com.
Messe Düsseldorf GmbH, Press Office ProWein
Corinna Kuhn, Brigitte Küppers (Assistant)
Tel.: 0049(0)211/4560 –598/–929