02/24/2011

Israel Export & International Cooperation Institute

ProWein 2011: Israeli wine producers offer new wine dimensions in Düsseldorf.

Leipzig/Tel Aviv, 24. February, 2011: The drive for wine quality in Israel continues, and international interest in Israeli wine is growing rapidly. This demand has drawn 10 Israeli wineries to exhibit at ProWein, the world’s largest wine trade fair, under an exhibition pavilion organized jointly for the first time by the Israel Export Institute (Tel Aviv) and the Israel Trade Center (Berlin). In addition to the top well-known producers, the country’s leading boutique and family wineries are represented at the pavilion. Visitors are invited to embark on a journey of discovery to one of today’s most fascinating wine countries—at special daily Israeli wine tasting events.

“The wines are getting better all the time and some of them are superb.” This endorsement in Robert Parker’s Wine Advocate on the occasion of the first large Israeli wine tasting, is being increasingly recognized in the modern wine world.

Wine production in Israel has experienced a technological revolution in recent years. Long past are the times when Israeli viticulturists produced mostly heavy sweet red wine for religious purposes. In Düsseldorf, Israeli winemakers are a sophisticated generation with a modern, cosmopolitan approach to wine production in which both kosher and non-kosher wines are high quality.

The Israeli wine revolution began in the early 1980s. The recognition of excellent growing conditions and a rapidly developing market attracted investors and wine connoisseurs, who rejuvenated the wine industry throughout the Holy Land. Today, there are well over 200 wineries of various sizes in Israel. Israeli winemakers and viticulturists have studied oenology at leading winemaking institutions in Europe, the US, and Australia. Vinification technology in Israel meets the highest international standards. Thanks to innovative Israeli irrigation technology, impressive wines come from growing areas throughout the country, even in the Negev desert.

The following wineries are exhibiting at the Israeli Wine Pavilion (Hall 6, Stand 21) at ProWein in Düsseldorf: Avidan Winery, Binyamina Winery, Galil Mountain Winery, Golan Heights Winery, Margalit Winery, Recanati Winery, Teperberg 1870, Tishbi Estate Winery, Tulip Winery, and Vitkin Winery. In addition, each day, the Israel Export Institute will feature commentated wine tastings, introducing Israeli wine history, which dates back to biblical times, Israel’s geographical and climatic characteristics, and the impressive diversity of its grape varieties.

Israeli Wine Pavilion at ProWein 2011
From March 27 through 29, 2011, wines of Israel will be presented for the fourth time at the ProWein trade fair in Düsseldorf. Exhibiting at the Israeli Wine Pavilion, Stand 21 in Hall 6, are: Avidan Winery, Binyamina Winery, Galil Mountain Winery, Golan Heights Winery, Margalit Winery, Recanati Winery, Teperberg 1870, Tishbi Estate Winery, Tulip Winery, and Vitkin Winery. The ProWein Israeli Wine Pavilion is organized by the Israel Export Institute, Tel Aviv, in collaboration with the Israel Trade Center, Berlin.

German Press Contact: Frau Ulrike Schinagl, Bestsidestory GmbH, Spinnereistr. 7, 04179 Leipzig, Tel: +49 (0) 341 - 39 29 98 90, E-mail: ulrike.schinagl@bestsidestory.de

Israeli Contact: Ms. Michal Neeman, Israel Export & International Cooperation Institute, 29 Hamered St., Tel Aviv 68125, Israel, Tel: +972 (3) 514-2859, E-mail: michal@export.gov.il