ProWein 2010: Possibly Record-Breaking

For the first time more than 3,300 exhibitors from 50 countries

ProWein begins in Düsseldorf on 21 March with a new record number of exhibitors. For three days, over 3,300 exhibitors from 50 countries present themselves, among them all relevant winegrowing regions in the world, as well as numerous spirits suppliers. With this comprehensive offering, the leading trade fair is not only optimally prepared, but is also substantiating its reputation as the most important meeting of the international wine and spirits industry. A total of approximately 35,000 trade visitors from commerce and gastronomy are expected.

Expedition Through the World of Wine

All relevant growing regions are represented at ProWein. With more than 800 producers, Germany is the forerunner among the exhibiting nations, followed by Italy, France, Spain, Austria and Portugal. The "New World" is presented by 260 exhibitors this year. For the first time, the five winegrowing regions Argentina, California, Chile, New Zeeland and South Africa are exhibiting together and utilising ProWein to launch a concerted PR campaign. Under the motto "Down2Earth", they are collaboratively planning seminars, workshops and tastings, and introducing prominent vintners. The collaboratively contingency is similarly strong and includes exhibitors from Bulgaria, Georgia, Croatia, Macedonia, Moldavia, Montenegro, Romania, Serbia, Slovenia, the Czech Republic, Hungary and Russia. In addition we will see wines from Thailand and Peru for the first time at ProWein this year.

Central Tasting Zone Delivers an Overview

An initial overview of the comprehensive wine offerings can be found at ProWein's central tasting zone. More than 1,000 wines are available for open tasting here. Previously the selection of wines was made according to a specific theme pertaining to a certain vintage or varietal. This year, however, the red and white wines will be presented according to various sales and distribution channels under the motto "Wine in Business". Thus every trade visitor receives a tailor-made overview of the current international wine offerings, whether from specialised retail, food retail or gastronomy.

High-Percentage Specialties

In the spirits segment, more than 300 exhibitors show fine brandies, cognac, single malts, grappas or exotic cachaças. They are located together in hall 7a, as well as at several stands in the wine halls that are divided according to countries and regions. Newcomer countries this year include Finland with liqueurs and Mauritius with rum.

Pleasurable Duo: Wine and Delicatessen

Wine-affine delicatessen once again play a major role at ProWein 2010. Approximately 30 companies are participating in the special show that has been especially conceived for this theme, "Wine's best friends". At the gallery in hall 6 they will be presenting a plethora of delicatessen that harmonize perfectly with wine and spirits. Particularly specialised retail will find here valuable ideas for the configuration of their assortment. This year the selection of delicatessen ranges from chocolate and pralines to fine olive oils and spices to cheese varieties and jellies. And more unusual delights such as Christmas mustard, tomato jam or lobster oil can also be found at the special "Wine's best friends" show.

Exhibitors Deliver First-Class Supporting Programme

Rounding out the copious offerings is a first-class event programme put together by the exhibitors. Over the three days of the fair, trade visitors can choose from more than 250 tastings, seminars and lectures.

Culinary Pleasures and Culture with "ProWein goes city"

At the end of each trade fair day it's once again "ProWein goes city". Numerous restaurants, wine shops and trend bars in and around Düsseldorf utilise ProWein to offer wine lovers original events around wine and spirits. For the first time this year there are also cultural events on the topic of wine, such as a play and a film.