24.03.2009

ProWein 2009 generates Optimism

29 March will see ProWein, the leading fair for the international wine and spirits sector, kick off once again. The facts and figures at this year’s edition make for great reading: until 31 March over 3,100 exhibitors from all over the world will be presented in the halls of the Düsseldorf Exhibition Centre. A result that is once again slightly over the exhibitor numbers of previous years. “This shows ProWein is defying the general economic trend and is creating with its focused range an ideal framework for business at the highest level,“ said Wilhelm Niedergöker, Managing Director of Messe Düsseldorf. Themes in focus this year include light, “cool climate“ red wines with a moderate alcohol level, the anniversary 350 year old Silvaner and vintage cocktails.

Summit Meeting of the International Wine and Spirits Sector
Expected at ProWein 2009 are some 30,000 trade visitors from throughout the world. Awaiting them here is a unique range from 45 exhibiting nations thus providing a comprehensive overview of the innovations from all relevant wine-growing regions. The frontrunner here is Germany with just under 800 exhibitors, followed by Italy, France, Spain and Austria. Over 200 exhibitors at ProWein 2009 come from the “New World“ – namely from Argentina, Australia, Brazil, Chile, New Zealand, South Africa, the USA and Uruguay. The range from Eastern Europe is similarly strong. Some 100 ex-hibitors are featured here from Bulgaria, Georgia, Hungary, Macedonia, Moldavia, Montenegro, Rumania, Serbia, Slovenia, and Russia. Newcomers this year include countries like Algeria, Egypt and Belarus.

Top-Class Spirits
Spirits are also very well represented at ProWein: over 300 exhibitors from throughout the world are taking advantage of the leading fair this year to showcase their high-proof innovations. The spirits segment offers trade visitors useful ideas for range design – with a focused selection of unusual spirits and specialities from fine distilleries from throughout the world.

Varied Range of Information for Every Trade Visitor
The central tasting zone at ProWein offers an initial overview of market-specific themes. In the red wine segment this year the focus will be on wines with a moderate alcohol content of a maximum of 13% by volume from so-called “cool climate“ regions. In the white wine segment the world of Burgundy varieties will be centre stage.

The focus at the special show “Wine’s Best Friends“ is delicatessen to ac-company wine. Over 30 participants this year demonstrate the perfect in-terplay of wine and food. ProWein 2009 will also be accompanied by a varied programme of events. True to the motto “by experts for experts“, this year will see over 160 tastings, hosted information events and work-shops at exhibitors’ stands inviting people to enter into dialogue with fel-low professionals.

ProWein goes City – Düsseldorf draws on Inspiration
A further highlight is the “ProWein goes City“ initiative. During ProWein restaurants and wine merchants in Düsseldorf are again this year offering interested wine lovers the chance to benefit from this top event in the sector. While ProWein is the exclusive reserve of trade visitors “ProWein goes City“ takes the wine and spirit themes from the exhibition centre right into the city with many varied events.