01/22/2007

ProWein 2007 Special Presentation: Wine’s Best Friends – Chocolate & Other Delicacies

Duesseldorf: For the more than 32,000 attendees expected to attend ProWein 2007, March 18th – 20th, 2007, here, an especially delicious premier event awaits them in Hall 6 of the Duesseldorf Messe Fairgrounds, directly adjacent the Rhine.

For the first time a special event entitled “Wine’s Best Friends” will make its debut offering unique chocolates and other delicacies . These will include, but not be limited to, fine cheeses, unusual sausages, various pastas, and pesto-driven sauces as well as a vast selection of oils and vinegars.

With this new presentation, ProWein 2007 is highlighting actual market merchandising trends and profit-enhancing tie-ins. Thus ProWein actively demonstrates its value to the wine and spirits industry by providing attendees actual, concrete examples which they may put to good use in their own sales strategies.”

Germany’s leading fine foods periodical, Der Feinschmecker, (“The Gourmet, ”) was engaged to provide expertise and technical assistance for this eagerly-awaited Special Event.