ProWein 2007: An Optimistic Outlook for the Wine & Spirits Industry

Just days before the start of ProWein 2007, the 13th annual wine and spirits exhibition held at the Messe Duesseldorf Fairgrounds, the over all atmosphere is extremely optimistic. The overall economic outlook in Germany, a solid, good 2006 vintage and a heightened awareness of quality consciousness of the average consumer bode well for this trade show event which opens this Sunday, March 18th and continues through Tuesday, March 20th, 2007.

ProWein is considered to be the predominate exhibition in the wine and spirits industry, “ProWein,” according to Michael Degen, Messe Duesseldorf’s manager for exhibitions, “is the only fair which offers an almost-complete overview of all the wine-producing nations of the world.” The point was stated at the ProWein 2007 Pre-Show Press Conference held here on Monday, March 12th, 2007,

Continuing, Mr Degen noted that in addition to the classical European wine nations, new up-and-coming producers countries like China and Brasil as well as the strong wine exporting land from abroad such as Amerika, Africa and Oceana make use of ProWein for cultivating their international customers and concluding business.

Furthermore, Degen said, “ For the first time in the history of ProWein we have passed the 3,000 exhibitors barrier and have 3,043 exhibitors registered attending from 43 countries.” More than 30,00 trade visitors from the gastronomy, hotel, tourism and marketing areas are expected to attend. The largest exhibitor contingents are traditionally Germany with 786 exhibitors this year, Italy with 644, France with 482,Spain with 286, Austria with 261, and Portugal with 129.

From overseas, including California, Argentina, Chile, Mexico, Uruguay, New Zealand, Australia and South Africa, 188 exhibitors will attend. And from Eastern Europe there will be 115 from Georgia, Croatia, Moldavia, Slovenia, and the newest members of the European Union, Bulgaria and Romania.